Senior Marketing Manager

Linnaeus Group • Metropolitan Borough of Solihull, England, United Kingdom • from £60 / year • 1d ago

Overview

An exciting opportunity has arisen for a Senior Marketing Manager to support the management and implementation of the marketing strategy.

Working for one of the UK’s leading and rapidly growing Veterinary Groups, which is now part of worldwide Mars Inc and one of its first UK pet healthcare businesses, we are looking to expand our marketing team to support an ever-changing and demanding set of business needs.

This exciting and dynamic role will be responsible for providing marketing strategy, planning and support, and team management across a dedicated region.

Key Responsibilities

Work alongside the team and other marketing members to develop the short and long-term marketing strategy.
Ownership and implementation of the annual marketing plan and marketing strategy for the region with support from the marketing manager and marketing executive – translate goals and objectives into actionable and measurable marketing plans and strategies from data insight provided.
Manage, grow and develop the team.
Work with the team on the development of the campaigns and ensure sign-off from all relevant stakeholders.
Work with the Digital team to determine areas of focus needed for the marketing plan across all digital channels. Monitor and report results and trends to determine short and long-term strategies.
Work with the Brand team and creative agencies to ensure that all business units are on brand across all platforms and channels.
Take project lead on certain central projects to ensure all channels are maximized and have a clear ROI.
Work with the communications team to ensure marketing focuses are communicated and implemented in line with the marketing strategy and plan in place.
Ensure key stakeholder communication and management are maintained at all times.
Use a variety of reporting tools to monitor and report periodically on performance against marketing metrics.
Any other duties as and when required.

Person Specification

Experience

10 years marketing management experience.
Experience of a multi-site, operational business.
Commercially minded marketing experience with data-driven results.
Experience of developing and managing brand guidelines.
Good stakeholder manager and relationship builder across the business.
Experience of developing clear and consistent messaging and client journeys.
Experience working collaboratively across a wider business group.

We are proud to be Linnaeus, part of Mars. Linnaeus is a forward-thinking group of highly respected primary care and specialist referral practices in the UK and Ireland. Being family owned and part of Mars Veterinary Health, the largest veterinary company in the world, allows us to focus on advancing the veterinary profession to provide industry-leading pet care and unique career opportunities for our people.

Why Linnaeus?

We pride ourselves in offering high-quality excellence of service and clinical care for our clients and their pets.
We lead on sustainability and collectively drive positive change for people, pets and the planet.
We prioritise your mental health and wellbeing – valuing equity, diversity and inclusion.
We support your personal and professional development with best-in-class career frameworks and training programmes. We will empower and support you to grow your career from day one.
We team up within our Mars family in partnership for a stronger future.

Linnaeus is an equal-opportunity employer, and all qualified applicants will receive consideration for employment. We treat each other fairly and equitably and we are committed to fostering a culture that is inclusive and diverse for all our Associates. At Linnaeus, A BETTER WORLD FOR PETS starts with a better world for our people.

If you would like to apply for this role, please click the Apply Button or for more information, please feel free to reach out directly to our Talent Acquisition team at

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