Job Description: Paid Social Media Advertising Specialist
Responsibilities:
1. Strategy Development and Execution:
- Develop and optimize B2B Google Search advertising campaigns to drive targeted traffic, increase conversions, and maximize ROI for business clients
- Develop and execute effective advertising strategies on and Meta (Facebook and Instagram) for a diverse range of clients.
- Conduct thorough research and analysis to identify target audiences, keywords, and trends to optimize campaign performance.
- Utilize data-driven strategies to maximize ROI and achieve KPIs across all platforms.
2. Campaign Management:
- Manage multiple and Meta ad campaigns simultaneously, ensuring they are on track and delivering desired results.
- Monitor campaign budgets, pacing, and performance metrics to ensure efficient spend and maximum ROI.
- Conduct A/B testing and optimization experiments to improve campaign performance and drive continuous improvement.
3. Collaboration and Communication:
- Collaborate with clients and internal teams to understand business goals and objectives, and translate them into effective advertising strategies.
- Report on campaign performance, highlighting successes, challenges, and areas for improvement.
4. Creativity and Content Creation:
- Create engaging and compelling ad creatives and copy tailored to the target audience.
- Stay up-to-date with the latest trends and best practices in social media advertising to drive innovation and maintain a competitive edge.
5. Continuous Learning and Innovation:
- Constantly stay updated with the latest advertising trends, features, and best practices across and Meta.
- Monitor and analyze campaign performance, providing actionable insights and recommendations for improvement.
Requirements:
- Proven experience in managing paid social media campaigns on , Facebook, Instagram
- Proven experience in managing B2B Google Search advertising campaigns, strong analytical skills, and expertise in keyword research, ad copy creation, and performance optimization
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent collaboration and communication skills.
- Creative mindset with the ability to create compelling ad content.
- Up-to-date knowledge of the latest trends and best practices in social media advertising.
- Ability to manage multiple campaigns and projects simultaneously in a fast-paced environment.