MediaMint is looking for a Digital Campaign Manager who is responsible for the execution of digital media plan recommendations, campaign management and optimizations for a major retail apparel brand.
Digital Campaign Managers work closely with other departments in the agency to ensure that communication & collaboration is in constant flow. Digital Campaign Managers are expected to oversee their campaigns, bring optimization insights, support client-facing reporting and the training of other support staff.
Responsibilities
- Plan, launch, & optimize multiple digital campaigns that help drive a mix of brick & mortar and e-comm sales
- Attend weekly meetings with team members to review results, make optimization recommendations and make necessary changes.
- Assist team by pulling regular client reports and providing feedback/analysis of campaigns.
- Recommend opportunities based on client key performance indicators.
- Partner with other departments to ensure proper campaign implementation
- Work with vendors to facilitate contracts and reporting.
- Collaborate with integrated agency creative teams to ensure creative delivery
Tools
Required Expertise:
- A DSP (TTD, DV360, Verizon, AppNexus, etc) or e-retail platform
Preferred Experience:
- DCM/CM360, Google Ads/AdWords, Prisma, Datorama
Bonus Tools a Plus:
- Kantar Millward Brown, CPG or Retail experience, ecommerce, DoubleVerify/IAS/MOAT, Amazon DSP, Influencer Platforms, MMA, Pathmatics, Claritas360, comScore, Simmons/MRI/Scarborough, Nielsen IMS
Personality
- Confident Communicator - comfortable building & presenting slides to clients
- Naturally Curious - with a desire to carve new paths in the use of digital media
- Resilient – Personable & adaptable to dynamic situations and timelines
- Resourceful – always asking “how might we” and never “we can’t”