As a Senior Paid Search Executive who is passionate about PPC, you’ll help develop and execute a comprehensive paid search strategy.
You’ll have an opportunity to make a big impact in business trading and channel performance.
You will action tasks ranging from campaign implementation to reporting of our online campaigns across our key marketing platforms, primarily focused on our paid search channels.
You will support in the roll out of the paid search channel strategy. You will assist in the creation, management, and optimisations of advertising campaigns across Google and Microsoft Ads. You will highlight issues and report on performance that will increase incremental revenue and build occupancy.
Support the trading actions of the business by implementing digital campaigns, ensuring the campaigns are targeting our commercial goals and results are being correctly tracked.
Using trade reports and platform data, diagnose the performance of the campaigns. Suggest changes and tests to drive the performance and efficiency of the channels towards the business goals.
Liaise with key stakeholders from external agencies and third-party suppliers to steer workload and improve performance.
Support the Search team's project work, driving the actions that are needed to keep projects to deadline.
What we need
- Knowledge of how to implement digital paid advertising in Google Ads and Microsoft Ads platforms.
- Knowledge of latest Google and Microsoft products.
- Highly analytical and data-driven.
- Ability to speak confidently to external suppliers and internal stakeholders.
- Able to produce insightful reporting and suggest actions.
- Demonstrable marketing experience.
- Ability to work with a portfolio of partners.
- Experience working to budgets and commercial targets.
Be part of the Commercial Team
Meeting our ambitious goals to expand and reach new locations across the globe requires serious planning. It means analysing every little detail, spotting and overcoming barriers, and working towards our ambitious plans. Think decision science, pricing, revenue, and sales, and you’re there. With a lot of doing to be done, you can be part of making big change happen across the globe. Bring your drive and enthusiasm, and we’ll welcome you in.
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