Are you ready to lead social media strategy at one of the UK's most iconic wellness brands? Holland & Barrett is on the hunt for a passionate Senior Social Media Manager on a 12-month fixed-term contract . You'll be at the heart of shaping and executing our social media vision, driving both organic and paid strategies across platforms to expand our community and elevate brand awareness.
The Role:
In this role, you'll oversee the social media team and key agency partnerships, ensuring the best results while constantly evolving and innovating. If you're a dynamic social media leader who excels in strategy, content creation, data analysis, and influencer partnerships, this role is tailor-made for you!
Key Responsibilities:
- Lead and inspire a small, skilled team of social media professionals.
- Develop and execute a comprehensive social media strategy that aligns with broader marketing initiatives and brand objectives.
- Manage and brief external agencies for paid social, influencer partnerships, and content creation .
- Analyse performance metrics , set benchmarks, and provide optimisation recommendations.
- Oversee social commerce strategy , focusing on platforms like TikTok Shop to drive revenue and engagement.
- Ensure the integration of social media activities into wider marketing campaigns, working closely with Marketing, PR, and Commercial teams.
- Manage social budgets and demonstrate positive ROIs on all paid social investments.
Location: This is a hybrid role that requires 2 days in the office – one day working from our Nuneaton office and either Nuneaton or London on the 2nd in-office working day.
The Person:
- Proven track record in social media strategy and execution across platforms like Instagram, TikTok, X (formerly Twitter), and Facebook.
- Experience managing paid social media campaigns and influencer partnerships.
- Strong leadership skills with a history of managing and developing high-performing teams.
- Proactive, able to identify growth opportunities and implement test-and-learn approaches.
- A confident communicator, comfortable with presenting to senior stakeholders and working across departments.
- Highly organised with the ability to meet deadlines and manage budgets effectively.
Ready to Apply? If you're excited about leading social media strategy at Holland & Barrett, apply now and let's grow together!
What we offer:
Our Benefits for this role include, but are not limited to:
- H&B Employee Discount - 25%
- Bonus
- Pension company contribution
- 33 Days Holiday per year (Inclusive of bank holidays)
- Private Medical Care
- Exclusive benefits, free advice and savings from a range of retailers and providers
- Electric Car Scheme
We're passionate about helping every colleague thrive across all dimensions of wellbeing, and we're committed to having a diverse and inclusive workplace. In line with our EPIC values (Expertise, Pioneering, Inclusive, Caring), we embrace and actively celebrate all our colleagues' unique and varying experiences, backgrounds, identities and cultures - I am me, we are H&B.
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