We are looking for a Marketing Executive with a passion for creativity, communication, and storytelling with experience in campaign management to support our growing team across a broad range of tasks.
The role sits within the marketing team and interacts with all other teams throughout the company.
You will provide marketing and PR support to the business development team and wider business functions.
Responsibilities
- Professionally represent the marketing function and ensure communication is clear and concise.
- Manage local and national PR through copywriting, the creation of case studies (both pdf and video), and distribution of press releases from inception to design and publication online, liaising with business development and services.
- Develop in-house PR strategies and campaigns.
- Crisis management and community management when appropriate.
- Research suitable media outlets, editors and present as required (e.g. printed and online press, social media, medical press, TV and radio).
- Ensure press and media contacts are kept updated with promotional information.
- Develop and promote webinars and podcasts with internal staff.
- Develop promotional materials and liaise with designers and printers for production.
- Assist in designing and coordinating relevant internal and external communication initiatives.
- Budget and supplier management.
- Develop advertising campaigns and artwork (working with suppliers where necessary), for both offline and online activities.
- Develop company award submissions.
- Prepare marketing statistics and assess the results of PR/marketing campaigns.
- Set up and manage internal and external surveys through online surveys.
- Book and coordinate exhibition and event activities, and attend events as required.
- Proofread marketing materials and printed literature.
- Assist in planning and drafting internal and external newsletters.
- Work with the Marketing Manager on a range of projects.
- Manage regular social media activities including LinkedIn, Twitter, Facebook, and Instagram. Regularly review social media impact and engagement through analytics.
- Monitor and report on communication activity, reviewed against set KPIs and communicate to the wider business.
- Further duties as commensurate with the nature of the role.
Skills & Experience
- A solid understanding of the role that PR, communications, and events play in promoting and driving value for the brand.
- Minimum of four years’ experience in a similar marketing role.
- High standard of spoken and written English, excellent telephone and face-to-face communication skills.
- Excellent copywriting and proofreading skills.
- Experience in communications scheduling and content planning.
- Excellent computer skills; use of MS PowerPoint, Word, Excel, Outlook, and databases.
- Experience in managing marketing campaigns, both offline and online.
- Experience of PR and stakeholder relations.
The ideal candidate will have relevant qualifications in marketing, or a public relations/journalism background, as well as strong experience in a similar role.
Core Attributes
- Passion for communication and marketing in general.
- Interest in mental health.
- Highly organised, with the ability to manage a busy workload.
- Proactive and enjoys taking ownership for projects/activities.
- Able to develop and evaluate creative ideas and show initiative.
- Confident, articulate, and clear communicator.
- A strong team player, able to make a positive contribution to campaigns and projects.
- Good interpersonal skills.
- Enthusiastic and willing to help.
- Great time management skills and attention to detail.
- Flexible, adaptable working style with an ability to learn quickly and multi-task.
- A passion for working alongside a wide variety of people to develop trust, rapport, and long-term relationships.
Desirable
- Foundation, HND or degree in marketing, PR, communications, advertising, or business.
- Good understanding of the full marketing mix.
- Comfortable working in a fast-moving and evolving organization.
- Experience using Salesforce.
- Experience using WordPress.
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