Senior eCRM Marketing Specialist
Hours: 35 hours per week
Shift pattern: Monday - Friday 09:00 - 17:00
Salary: £36,000- 40,000pa dependant on experience
Location: Hybrid - Norwich
Start Date: September /October 2024
For this role, you need 5mpbs upload and 15mpbs download internet speed.
Appello Perks
- 31 days holiday rising to 33 with length of service
- Discounts on groceries, shopping, holidays, insurance, days out, restaurants, and more
- 24/7 employee assistance programme with an easily accessible app
- Family and friends’ discounts on our services & products
- Pension Scheme, up to 4% Company matched
- Free on-site parking
- Cycle to work scheme
- Smart tech scheme
ABOUT YOU
You must possess a genuine desire to help the community, be empathetic and attentive to our customer’s needs. You will also have the following qualifications, experience, and skills:
- Bachelor's degree in marketing, Communications, Business, or a related field
- 3+ years of experience in email marketing or eCRM, preferably within a D2C or subscription-based environment
- Proven experience in developing and executing successful email marketing campaigns
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
- Proficiency with email marketing platforms (e.g., Klaviyo, Mailchimp, HubSpot) and CRM systems
- Excellent written and verbal communication skills, with a keen eye for detail
- Ability to manage multiple projects and priorities in a fast-paced environment
- Creative mindset with a strong understanding of customer behaviour and engagement
THE ROLE
As the eCRM Marketing Specialist , you will be responsible for developing and executing our communications marketing strategy to engage and retain our members, using email, SMS, and social messaging. You will leverage data-driven insights to create compelling email campaigns that enhance member relationships, drive conversions, reduce churn, and drive LTV. This role requires a blend of strategic thinking, creativity, and analytical skills.
Key Responsibilities:
Strategy Development:
- Develop and implement a comprehensive eCRM strategy aligned with the business objectives and focused on developing the membership lifecycle
- Create and maintain a detailed communications marketing calendar, broken down into promotional, campaign, and retention initiatives
Campaign Management:
- Design and execute segmented email campaigns that embrace best practices
- Deliver the creation of engaging and persuasive content, including subject lines, body copy, and calls to action
Data Analysis & Optimisation:
- Analyse campaign performance metrics, such as open rates, click-through rates, and conversion rates, to identify trends and optimisations
- Conduct a continuous programme of A/B testing to optimise channel, content, design, and delivery times for maximum impact
- Generate insights to maintain dashboards to support ongoing data-driven recommendations for future campaigns and strategies
Segmentation:
- Develop and refine segmentation strategies to ensure personalised email communication
- Utilise data to tailor email content and offers to specific audience segments
Collaboration & Coordination:
- Work closely with teams across the company including our contact centre, in-house alarm response centre, and marketing teams
- Coordinate with first-class contractors and agencies for creative support
Compliance & Best Practices:
- Ensure all email communications comply with relevant regulations
- Stay current with industry best practices and trends in email marketing and eCRM
READY TO APPLY
If you are interested in this role, please upload your CV and answer a few questions so we can get to know you better!
OTHER INFORMATION
This is an exciting time at Careline365 part of the Appello group - we are a company on the move and now is a perfect time to join our team. You’ll gain exceptional career opportunities and will be part of a company that is continuing to expand.
We are committed to equal opportunities and welcome applicants regardless of religious beliefs, political opinion, race, sex, marital status, age, or disability.
If you require assistance to participate in the recruitment process, for example due to disability, please contact the careers team on 01425 626337.
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