JOB DESCRIPTION
Field Marketing Manager, EMEA (Maternity cover, fixed term contract with a possibility of extension)
LOCATION
Hybrid – once a week in person at our Reading office
POSITION OVERVIEW
We are looking for a passionate and results-oriented marketer to support the Intelex EMEA business on a fixed-term contract. You will manage and execute the regional marketing plan. Comprehensive experience in marketing is essential, along with a keen interest in contributing to our growth.
In this role, you will be responsible for the tactical execution, management, and implementation of the Intelex EMEA marketing plan, focusing on generating pipeline and supporting revenue growth goals. You will collaborate with the EMEA Events Manager, regional sales leads, and global marketing teams to drive campaigns that deliver results and enhance Intelex’s brand awareness and market share in EHS in Europe. You will measure the progress and success of the marketing plan and report results to senior management.
RESPONSIBILITIES AND DELIVERABLES
Own the execution of the EMEA marketing plan : You will be hands-on in executing marketing programmes, localising global campaigns, and managing regionally led campaigns. This includes ensuring messages and tactics are regionally appropriate and managing PPC programmes, email campaigns, third-party programmes, and more, all tied to generating demand and driving pipeline.
Support the introduction of ABM & Targeted Marketing in EMEA : Collaborating with the regional sales team, marketing colleagues, and our agency partner, you will create regionally specific, personalised, account-based marketing campaigns to engage accounts and uncover opportunities for the sales team.
Manage the budget and measure everything : You will monitor and refine marketing efforts to ensure alignment with the budget and track results in line with regional targets, including lead creation, MQL conversion rates, and pipeline attainment. Regular updates and insights will be provided to stakeholders using SFDC and PowerBI.
Collaboration is key : You will work closely with the marketing team, BDR, and sales teams to achieve results. This includes maintaining a tactical campaign calendar, communicating initiatives and results, managing lead flow, and handling requests for content and enablement tools required by the sales team.
ORGANISATIONAL ALIGNMENT
This role reports directly to the VP, Demand Generation and Field Marketing, collaborating closely with the global marketing team and regional BD and sales teams.
As this is a hybrid role, the expectation is that you will be in the office once a week.
QUALIFICATIONS
Skills, Education & Work Traits
Bachelor's degree in marketing, business, or a related field or equivalent experience.
5+ years of marketing experience, including field marketing experience with demonstrated success in the SaaS or software environment and campaign management.
Multi-disciplinary marketing experience, fast learner, and ability to manage multiple projects.
Experience developing, executing, and managing webinars, online advertising, third-party programmes, sponsorships, target account marketing, and direct marketing campaigns.
Strong project management skills and experience managing external agencies.
Excellent communication and collaboration skills, with a tactical, hands-on approach to marketing execution.
Proven track record of correlating marketing impact on pipeline and revenue growth.
Self-starter with the ability to work independently and strong analytical skills to interpret data and translate insights into actionable improvements.
TECHNICAL COMPETENCIES REQUIRED
Proficiency in marketing automation platforms and CRM systems (ideally Pardot and SFDC) to support demand generation efforts.
Familiarity with digital marketing tactics, including SEO, PPC, email marketing, and social media advertising.
Experience using marketing analytics tools to track performance and optimize campaigns – ideally PowerBI.
Ability to work with cross-functional teams and adapt global campaigns to regional markets.
#J-18808-Ljbffr