The future is exciting and rapidly changing, and we're recruiting a Regional Marketing Manager to lead a best-in-class area marketing team across the UK&I.
If you are an experienced marketing professional who is results oriented, proactive, flexible and enthusiastic about collaborating with an amazing team of marketing and sales professionals to implement and deliver growth-driven marketing plans, this role is for you.
Who are LRQA?
LRQA stands for dedication to clients, market firsts, and deep expertise in risk management. We’ve grown to become a leading global assurance provider, bringing together outstanding expertise in certification, customised assurance, cybersecurity, inspection and training.
LRQA currently operates across 50 countries, has more than 2,500 colleagues, generates £315m in revenue, and supports more than 60,000 clients across a diverse range of sectors and markets.
The next chapter for LRQA
We are looking for talented people who will support us to build on our strengths and transform our business to be the best partner for our clients.
We are looking for a Regional Marketing Manager who is results oriented, proactive, flexible and enthusiastic about leading a best-in-class marketing team that crosses international boundaries. If you have experience with working with strategic and product marketing, as well as sales and operations teams to drive growth, pricing, campaigns, demand generation and increased brand awareness, we would like to hear from you.
The Regional Marketing Manager is responsible for:
- Building the marketing strategy and plan for their geographical area, in alignment with sales and operations strategies and plans
- Leading the marketing team to ensure alignment, implementation and the execution of the growth-driven marketing plans and campaigns for LRQA across the UK&I
- Developing, performance evaluation and continual optimisation of marketing plans and campaigns to reach the right clients at the right time, resulting in lead generation, cross and upsell opportunities, and increased brand awareness, consideration, advocacy and loyalty.
- Build strong peer to peer relationships across multiple teams, to ensure that pricing, product mix and sales and marketing targets to achieve LRQA’s revenue, margin and market share in their area.
- Develop and follow best practice frameworks and insights to drive effective and efficient growth
Key Responsibilities include:
- Lead the marketing team in UK&I, responsible for executing best in class marketing campaigns, and meeting lead gen, ROMI, brand awareness and other performance targets
- Work with the global marketing team and multiple stakeholders to evolve the marketing (and sales) strategy for their area
- Forecast and manage area marketing budget, lead targets and campaign channel performance and ensure reportable marketing ROI and results
- Ensure marketing plans and campaigns utilise centrally developed and/or approved marketing content in line with LRQA Brand & Communications team guidance, and are developed using best practice frameworks.
- Monitor and provide benchmarking and market feedback on competitor activities and performance
- Lead area marketing team to coach and develop team members to reach their full potential
Technical / Professional Qualifications & Requirements:
- Degree level education in a marketing discipline with at least 8 years of B2B marketing and campaign management and execution experience or equivalent years’ experience in a similar B2B marketing role.
- A proven team leader with strong influencing skills; able to delegate and push back
- Strong communication skills, with an ability to present material in a way which is appropriate to the level of knowledge of the audience.
- Experience in providing marketing campaign and channel execution and support to meet sales targets
- Result oriented, proactive, flexible and enthusiastic team player with a “can do” attitude.
Our Values
- Vision. We support our clients in the present and prepare them for future success.
- Integrity. We always do what’s right, in the right way.
- Togetherness. We respect the unique skills, expertise and backgrounds of our people.
- Ambition. We are industry leaders because we combine technology and innovation with the expertise of our people.
- Expertise. We value our experience, specialist knowledge, and pioneering history within the industry.
Diversity and Inclusion at LRQA: We are on a mission to be the place where we all want to work and we are passionate about embracing different perspectives because we understand the value this brings to our business.
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