Full time | Permanent | Hybrid (3 days in office)
As a Senior Brand Designer, you will wield creativity as your primary tool, shaping and refining brands through the lens of innovation and strategic vision. Your expertise will involve crafting compelling visuals and strategically guiding the evolution of brand narratives. You will be the guardian of consistency, ensuring every design element aligns seamlessly with a brand strategy. With a nuanced understanding of market trends and consumer behaviour, you will be at the forefront of creating a brand presence that is digital-first and motion-led.
In this role, you will be a pivotal force, translating abstract concepts into tangible experiences that touch on all the senses. You will work with our corporate clients to help build their brand with meticulous detail in the finer elements, from designing assets to aid your designs to setting the rules for animation aspects, thinking about the systems and guidelines. Collaborating closely with Design and Creative Directors, you're comfortable setting direction and developing creative concepts to deliver transformative brand work.
You are curious to learn—whether that means being aware of new innovations and technology to help take our work to the next level or keeping a close, constant eye on the forces shaping our world now and into the future.
Instrumental in the creation of Future Brands, you will:
- Deliver exceptional and insightful creative solutions for your clients.
- Understand every aspect of your client’s business; show a real passion for their brand and the industry.
- Lead creative conversations and contribute to strategic ideas.
- Help define and work in line with client strategy across several clients.
- Truly understand your clients' business.
- Understand how all projects are part of the bigger brand strategy.
- Steer and shape the project process, providing relevant reference points from inside and outside the category.
- Inspire and fuel discussions while creating an open and honest relationship with your clients.
- Have a point of view and develop processes to deliver a more connected brand experience.
- Be confident and passionate when discussing the wider FutureBrand Group offer to clients.
- Continue to champion creativity and inspire the team by sharing trends and innovative campaigns.
- Provoke and push creative boundaries, bringing ideas and influences from the outside world.
- Do things that inspire you; research creative work beyond advertising.
A collaborator, building rock-solid relationships at every turn, you will:
- Embrace creative discussions with your colleagues in Strategy and Client Service.
- Work collaboratively and responsibly within deadlines with your strategy and client service partners.
- Constructively provoke and encourage positive collaboration both within the team and across teams.
- Effectively manage upwards and downwards when the situation requires escalation or delegation.
- Lead and inspire several designers over a variety of briefs.
- Leverage your experience and skills to ensure effective conversations.
- Assist with and guide the development of those under your care.
- Contribute to a highly collaborative and energized atmosphere.
- Develop relationships with your peers within the wider FutureBrand Group, CMG, MWG, and IPG.
Nurture the growth and health of your clients' business, you will:
- Clearly communicate strategic-led creative ideas through the creative process to deliver on a project brief that delights clients, in budget, on time.
- Understand what makes great work and be passionate about it.
- Defend the work passionately and understand how and when to push back on the client.
- Experiment with new approaches and create new opportunities within projects.
- Constantly be aware of the time allocated to you and more junior members of the team.
- Ensure that your work and ideas will be practical and impactful.
- Build compelling and impactful case studies to promote us & our work to the wider design community.
- You may begin to lead smaller pitches, motivating and inspiring more junior creatives.
FutureBrand and McCann Worldgroup are an Equal Employment Opportunity (EEO) employer. We embrace diversity in all its form. We provide equal employment opportunities to all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. If you have a disability, please let us know what adjustments you may need to the recruitment process to perform your best.
FutureBrand is a brand-led business transformation company. We believe that brand is behaviour. For too long, brand has been thought of as intangible when in fact, it is a highly pragmatic business tool that ensures products, services, environments, and employees show up in the world in ways that are consistent with their organisation’s purpose and ambition. We exist to make brand tangible for our clients by connecting brand to experience and design creativity that in turn connects to marketing and business outcomes. This ensures that our work stands out and endures over time.
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