VoucherCart is seeking a dynamic and experienced Marketing Executive to join the marketing team in Edinburgh. The ideal candidate will have 2-5 years of experience in marketing with a proven track record in B2B Marketing.
As a Marketing Executive, you will develop and implement marketing strategies to drive website traffic growth, increase demo bookings, and new account registrations.
Key Responsibilities:
- Content Marketing:
- Develop and execute a comprehensive content marketing strategy.
- Coordinate delivery of compelling and engaging content for various channels, including blogs, whitepapers, explainer guides, tutorials, case studies, and thought leadership articles for our core technologies and Partner technology Integrations.
- Collaborate with internal teams to ensure content aligns with company objectives and brand voice.
- Marketing Automation:
- Develop automated workflows to nurture leads and drive conversions using marketing automation tools and platforms like Monday, Zapier, Calendly, and Typeform.
- Analyze and report on the effectiveness of automated campaigns, making data-driven adjustments as necessary.
- Advertising:
- Plan and execute digital advertising campaigns across various platforms (Google Ads, LinkedIn, etc.).
- Monitor and optimize ad performance to maximize ROI.
- Work with the design team to create engaging brand-aligned ad creatives.
- SEO:
- Develop and implement SEO strategies to improve organic search rankings and drive website traffic.
- Conduct keyword research, on-page and off-page optimization.
- Monitor website analytics and provide regular reports on SEO performance.
- Social Media Marketing:
- Manage and grow the company’s presence across social media platforms (LinkedIn, Twitter/X, Facebook, etc.).
- Create and schedule engaging content that aligns with overall marketing and brand strategy.
- Engage with followers, respond to inquiries, and monitor social media trends to leverage opportunities.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 2-5 years of marketing experience, specifically in B2B SaaS.
- Strong understanding of digital marketing strategies and tools.
- Proficiency with marketing automation platforms.
- Experience with SEO tools (e.g., Google Analytics, SEMrush, Yoast SEO).
- Excellent written and verbal communication skills.
- Strong analytical skills and the ability to interpret data to drive decision-making.
- Ability to work independently and as part of a team in a fast-paced environment.
- Good to have Photoshop or Canva.
If you are a creative and results-driven marketing professional looking to make an impact in the B2B SaaS space, we would love to hear from you.
Salary: £30,000 - £40,000 (Depending on experience) + Company Pension
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