At Clarion, our people are at the absolute heart of what we do. We’re proud that our core values of PASSION , CARE , IMAGINATION , and TRUST define the way we carry out our work across all of our exhibitions and conferences.
If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.
The Opportunity:
The Senior Campaign Manager will play a key role across Affiliate Summit East and Traffic & Conversion Summit. This role will create and manage the campaign strategy for each event which will allow the marketing team to reach their goals. The ideal candidate will be a marketing all-rounder with proven leadership abilities and a proven track record of delivering growth. Reporting to the Head of Marketing, they will work alongside the marketing team to deliver the marketing objectives across Affiliate Summit East and Traffic & Conversion Summit.
The ideal candidate will know how to manage their role as the campaign evolves. They can focus on the “big picture” when developing the campaign plans; to manage and focus the team on campaign delivery as well as being able to provide status updates and recommendations for campaign adjustments.
They will be analytical, and data-oriented with a history of testing and campaign optimization, but with creative flair and exceptional attention to detail. They will enjoy a fast-paced, dynamic environment, and have experience in managing agencies, freelancers, and team members that they don’t directly manage (though they do have one direct report!).
Key Responsibilities:
- Creating and managing the Affiliate Summit East and Traffic & Conversion Summit campaign plans - driving acquisition and retention in key segments to achieve our business goals across events and digital products.
- Effectively communicating and presenting the campaign plans, strategies, and updates throughout the event cycle to the team and stakeholders.
- Accountable for delivery of the Affiliate Summit East and Traffic & Conversion Summit campaign plans – effectively briefing, managing, and optimizing the output of the internal team and external resources.
- Writing and proofreading any copy for promotional materials - ensuring all brand and style guides are adhered to.
- Ensuring all promotional marketing materials created are tailored towards our key avatars/personas.
- Using business intelligence, customer feedback and insight to suggest and implement new campaign ideas.
- Owning all the Affiliate Summit East and Traffic & Conversion Summit marketing reporting from weekly reporting of event KPIs, forecasts to post event reports that deliver insight, analysis, and recommendations.
- Managing the Affiliate Summit East and Traffic & Conversion Summit marketing budget.
- Identifying key industry trends, innovations or technologies that can drive growth.
- Ensuring that all campaign plans and deliverables are heavily influenced by customer data, research, and feedback.
- Continued learning (and more importantly, implementing that learning!) about the affiliate marketing and influencer marketing industry through attending events, reading, listening to podcasts and webinars.
Knowledge, Skills & Behaviours:
- Excellent knowledge of best practice across email, social media, paid media, landing pages, websites and chatbots (ideally with depth knowledge in 2 – 3 channels).
- Excellent direct response copywriter and copy editor.
- Experience creating and delivering campaigns across multiple marketing channels.
- Exceptional project management skills – organized, proactive and able to multi-task.
- In-depth knowledge of marketing performance metrics.
- Excellent communicator – great verbal and written communications skills that can translate campaign strategies in a simple way to a range of stakeholders and team members.
- Obsessed with feedback – we love to continuously learn and develop and being able to deliver and receive feedback is a critical skill in our team.
- Be a critical thinker with strong problem-solving skills - driven to understand “why” and takes the initiative to identify trends and gaps.
- Excellent time management skills and the ability to prioritize relevant tasks.
- Ability to work under pressure.
- Experience working with industry leading marketing technology tools like Pardot, Sprout Social, Salesforce CRM, chatbots, landing page software etc.
- Excellent ability to work with data sets, interpret trends and provide analysis and recommendations based on data that support our goals.
- Proven ability to learn new tools and software quickly and independently.
Values:
- We are committed to learning & improvement
- We are feedback obsessed
- We celebrate mistakes
- End of year wellbeing shutdown (closed for the last week of the year)
- Celebration day off (e.g. birthday, Diwali, Eid, etc)
- Summer Hours in August (3pm finish on Fridays)
- Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
- Pension Scheme
- Private Medical Insurance
- Health Cash Plan
- Wellbeing Library (MYNDUP)
- Season Ticket Loan
- Cycle to Work Schemes
- Free on-site gym and shower facilities
- Free eyesight tests
- Free flu vaccination – offered on site once a year for all employees
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