The role
The Paid Media Account Manager is an established and proven expert in PPC but with strong capabilities in Paid Social and ideally at least one other Paid Media channel (Shopping, Display, Mobile/App Promotion, Native). This role requires an understanding of the way in which channels interact and complement one another, as well as the technical capabilities to execute high-performance Paid campaigns.
Reporting to the Head of Biddable, the Account Manager directly contributes to the overall direction, development and scope of the ROAST offering.
Responsibilities
- To work closely with clients to ensure a full understanding of their business, digital needs and priorities
- Regular client communication across status updates, monthly and quarterly reviews
- To work closely with the PPC Directors to ensure all accounts have a performance strategy and roadmap
- To work closely with Client Services and the PPC Directors to ensure all accounts have a commercial strategy
- To work closely with suppliers to ensure that the team are constantly at the forefront of industry developments and, when suitable, we are trialling these new tactics for our clients
- Ensure all activity meets or exceeds performance expectations
- To manage budgets in line with strategy and ensure that monthly spend is on target, whilst providing new opportunities for growth and performance.
Delivery & Line Management
- Direct line management of junior members of the Paid Media Department to ensure that work across the team is delivered to an exceptional standard, on target and on time
- Training and development of junior team members to ensure that they are performing at the standard expected by ROAST and our clients
- Quality control of work conducted by junior members of the team
- Regular client communication across status updates, monthly and quarterly reviews
Departmental Development
- To work with the Departmental Head across a range of tasks to further the scale, capabilities and quality of the ROAST offering, including
- Recruitment
- Training plans
- New business (both preparation and attendance)
- Media supplier relationships
- Technology and automation
- Produce marketing material including case study writing and blog posts
The candidate
Experience
We would like to see at least 3 years of working in PPC delivery (if in a mixed channel role, at least 70% of time on PPC)
A proven track record of:
- Delivering projects and results for clients with monthly budgets of £50,000+
- Achieving ecommerce targets (sales and revenue volume, CPA, ROI, ROAS)
- Developing junior team members
- Leading 3rd party bid management tools
- Leading onsite analytics packages
- Bringing efficiency to client activity in terms of both performance and resource levels
- Producing and executing responses to briefs and media plans
- Experience of executing campaigns within other Paid Media channels beneficial. (Training will be provided if not as eventually the role will encompass this responsibility)
Skills
- A strong understanding of wider digital channels and environment
- Ability to work and succeed in a fast-paced environment
- Ability to independently research news stories, industry developments or opportunities and relay these to the wider business
- Up to date knowledge of platform best practices
- Highly organised with an acute attention to detail
- Exceptional level of English, both written and spoken
- Strong numerical and analytical capabilities, including use and creation of Excel formulae and macros
- Capabilities with Google Ads scripts or Java beneficial
- Additional language capabilities beneficial
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