The purpose of this role is to work with the Marketing Manager and Head of Marketing to assist in the delivery of a coordinated marketing strategy to support the lawyers in winning and developing clients. Working as part of a close-knit team, you will help raise Freeths’ profile by underpinning all market-facing activity and supporting internal BD events and forums.
The successful candidate must be proactive – looking for ways to work smarter - as well as adding value, forward-thinking, show initiative, capable of juggling and prioritising multiple tasks when necessary, have excellent communication skills, be a real team player and have a flexible and professional approach, with a willingness to get involved with a wide variety of work.
Key Accountabilities:
- Support the firm in general business development activity where necessary, for example preparing for and supporting events, pitches and meetings.
- Undertake desk-based research in identifying new lead opportunities and potential clients, carrying out background research.
- Supporting events run by all 13 offices (virtual events, in-house seminars, networking events, etc.), including:
- Creation and design of invitations (including eshots) in accordance with brand guidelines.
- Managing delegate lists.
- Assist in preparing documentation for seminar packs and any name badges.
- Co-ordinate speakers in preparing for seminars.
- Meeting and greeting clients when required.
- Capture, analyse and report on delegate feedback.
- General administrative and ad hoc tasks supporting BD activity.
- Producing branded marketing material, following brand guidelines and using the full Adobe Suite, in particular (training can be provided):
- Video creation and editing using PremierPro, Canva and other software. Advising lawyers on the best option for their requirements.
- PowerPoint creation and design.
- Taking an active role to ensure that action plans are achieved and followed up.
- Manage workloads and communicate effectively regarding capacity.
Person Specification
Knowledge and experience:
- Enthusiastic, pro-active and with a team-oriented approach.
- Good writing and proofreading skills.
- Ability to create and design marketing documents using Adobe InDesign would be preferable.
- Good organisational skills and able to multi-task (especially urgent requests).
- Preferably educated to degree level, ideally with a marketing or business-related degree (but experience and capability are of higher importance).
- Experience working in events would be an advantage.
- Advanced knowledge of MS Office, in particular Outlook, Word, Excel and PowerPoint (able to manipulate data, create charts and design in-brand presentations).
- Confident use of social media channels including LinkedIn and Twitter.
- Confident use of telephone and appropriate communication skills.
- Previous experience within a law firm or other professional services firm would be an advantage.
- When required, to work extra hours to meet marketing deadlines.
Personal Qualities:
- Enthusiastic, pro-active and with a team-oriented approach.
- Good writing and proofreading skills.
- Ability to create and design marketing documents using Adobe InDesign would be preferable.
- Good organisational skills and able to multi-task (especially urgent requests).
- Preferably educated to degree level, ideally with a marketing or business-related degree (but experience and capability are of higher importance).
- Experience working in events would be an advantage.
- Advanced knowledge of MS Office, in particular Outlook, Word, Excel and PowerPoint (able to manipulate data, create charts and design in-brand presentations).
- Confident use of social media channels including LinkedIn and Twitter.
- Confident use of telephone and appropriate communication skills.
- Previous experience within a law firm or other professional services firm would be an advantage.
- When required, to work extra hours to meet marketing deadlines.
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