Location: Crawley, West Sussex - three days per week
Contract: Permanent
Closing Date: 30th September 2024
In a nutshell
At Virgin Atlantic Airways, we believe that everyone can take on the world, and it's our vision to become the most loved travel company. As we embark on this next exciting stage of our journey, we're harnessing our spirit of entrepreneurship and innovation to challenge the status quo.
Our people are game changers who see the world differently. Acting as a loud and proud voice for positive change for our people, places, and the planet, they're not afraid to roll up their sleeves to take on the big things while never forgetting the importance of the small details. So, if you're ready to take your career to new heights, read on.
As part of the Virgin Atlantic creative studio, our copywriters play an important role in raising the profile of our tone of voice and copy standards across the business. You will take a highly visible and proactive role in elevating standards across our creative copy development.
Day to day
Some of your key responsibilities as our Creative Copywriter will be:
- Ability to utilise AI tools and platforms to generate high-quality, brand-aligned copy, as well as capability to harness AI learning models to aid in streamlining of copy content generation.
- Lead liaison with internal clients to deliver consumer-facing copy assets to the highest brand standards, always playing a part as a custodian of our brand and never compromising on our house standards.
- Act as the primary guardian for our TOV and writing standards, collaborating closely with senior partners as required to gatekeep output and ensure standards are understood and maintained.
- Play a core role in customer-facing campaign development, ensuring that our brand is tonally represented to its best through the line and providing subject matter expertise to constructively challenge and support the output of agencies at all times.
- Lead the creation of consumer-facing marketing assets, adverts, and brand comms for all B2C channels and provide quality assurance and support to other copywriters.
- CX comms - onboard, in-resort, in-airport, and including plane naming.
- Magazine content curation (guiding and working with the agreed agency partner).
About you
Are you a confident and passionate copywriter? Would you love to work with our exciting brand and tone of voice? Are you able to harness the power of AI to craft compelling brand narratives and on-brand copy that resonates with our target audiences?
In addition to the above, we'd love for our successful candidate to demonstrate the following:
- The confidence to collaborate closely with senior partners, to provide constructive challenge and gatekeep complex decision-making is key.
- The ability to adapt to different audiences and channels is also vital.
- Experience of leading and developing a brand's tone of voice guidelines, and skills to review and improve on behalf of the brand, is important.
If this sounds like you, and you would like to unlock your potential with us, we would love to hear from you!
Our recipe for leadership
At Virgin Atlantic, our leaders empower teams to thrive through collaboration, innovation, and excellence. Explore our Leadership Recipe and discover the 20 core ingredients that define what it means to lead with us, driving our mission to be the most loved travel company and achieve sustainable profit.
Be yourself
Our customers come from all walks of life and so do our colleagues. That's why we're proud to be an equal opportunity employer and actively encourage applications from all backgrounds. At Virgin Atlantic, we believe everyone can take on the world - no matter your age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs. We celebrate difference and everything that makes our colleagues unique by upholding an inclusive environment in which we can all thrive. So that everyone at Virgin Atlantic can be themselves and know they belong.
To make your journey with us accessible and individual to you, we encourage you to let us know if you'd like a little extra help with your application, or if you have any individual requirements at any stage along your recruitment journey. We are here to support you, so please reach out to our team, () feeling confident that we've got your individual considerations covered.
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