Location: Flexible working with up to 3 days a week in our VHQ, Crawley
Contract: Permanent
Closing Date: 30th September 2024
At Virgin Atlantic Airways, we believe that everyone can take on the world, and it's our vision to become the most loved travel company. As we embark on this next exciting stage of our journey, we're harnessing our spirit of entrepreneurship and innovation to challenge the status quo. We're committed to pioneering change through partnership and being transparent in our progress. To do this we need 'best in class' talent to join us with ambition, drive & the unrelenting desire to always strive for bigger and better.
In a nutshell
The Brand Manager contributes to Virgin Atlantic's future by spearheading strategic brand initiatives and campaigns that appeal to consumers. They collaborate closely with the Senior Marketing Manager and other teams to develop compelling communications and implement innovative campaigns.
This is a wonderful opportunity for an experienced creative and dynamic marketeer to contribute significantly to the development of one of Britain's most beloved brands. You'll be naturally creative, innovative, and someone who actively pursues opportunities to challenge the status-quo in the ever-evolving travel industry landscape. An understanding of brand and business strategy is crucial, and excellent communication skills are a must.
Day to day
- Collaborate on multiple campaigns with Senior Marketing Manager, partnering with agencies to build impactful campaigns for Virgin Atlantic, managing fast-paced implementation and multiple executions across channels.
- Lead cross-functional working groups to amplify campaigns through paid, owned and earned touchpoints, driving greater awareness and revenue.
- Manage creative partners (internal and external) to encourage them to deliver their best work with Virgin Atlantic.
- Collaborating with various teams internally, including the creative, international, customer journey, and ops teams, to establish connections among individuals, projects, and partners.
- Drive global connections planning with touchpoint owners.
- Collaborate effectively with customer & crafts teams to ensure new initiatives are brought to life in a manner consistent with the overarching brand-business strategy.
About you
- Extensive marketing experience in top-tier brands (client or agency side).
- Significant experience in managing brand ATL campaigns with multi-million pound budgets, from brief to PCA.
- Proven track record of management of creative and media agencies.
- Strong well-rounded creative skills, from briefing work, judging work and evaluation against briefs.
- Able to analyse data to build clear and concise reports and turn insight into action.
- Ability to take ownership of large projects that support commercial needs with clear planning, activation and evaluation, working with internal teams and external partners.
- Strong critical thinking and problem-solving skills, ability to creatively approach challenges and anticipate future needs.
Be yourself
Our customers come from all walks of life and so do our colleagues. That's why we're proud to be an equal opportunity employer and actively encourage applications from all backgrounds. At Virgin Atlantic, we believe everyone can take on the world - no matter your age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs. We celebrate difference and everything that makes our colleagues unique by upholding an inclusive environment in which we can all thrive. So that everyone at Virgin Atlantic can be themselves and know they belong.
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