Performance Marketing Manager – Search & App
Marketing
London, UK (HQ)
Permanent
Why Deliveroo?
Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are a technology-driven company at the forefront of the most rapidly expanding industry in the world.
The Role
We are currently seeking a dynamic and strategic Performance Marketing Manager to drive our Search and App channels to new heights. In this role, you will lead a team of digital marketing specialists and drive cross-functional initiatives that improve the efficiency of our performance marketing spend.
What you’ll be doing
- Lead a team of digital marketing specialists to measure, monitor, and analyse performance and identify optimisation opportunities
- Execute Search and App best practices and optimisation across bidding, ad copy and landing pages
- Scope and set up tests, execute, analyse and present results to the Performance Marketing team
- Cooperate with Engineering and Data Science teams to identify areas to increase efficiency and further automation of processes
- Drive new customer growth and build the channel to one of the most significant acquisition channels at an international scale
- Leverage new products in the market and deliver first-to-market excellence in SEM for Deliveroo
- Manage strategic partner relationships (e.g. Google, Microsoft, Apple)
- Manage a large SEM budget, optimise and scale campaigns against tight, granular KPIs; manipulate, analyse and interpret complex data sets
- Work closely with other members of the Marketing team across all regions; UK and Internationally
Requirements
- Proven track record on managing Paid Search campaigns in different languages, driving marketing performance and ROAS
- Experience with managing large data feeds and complex analytical tasks
- Experience building and managing a high performing marketing team
- Excellent multi-tasker and ability to thrive in an entrepreneurial environment
- Good communication skills to convey your thinking and decisions
- Extensive experience of Google Ads, Bing Ads, Apple Search Ads
- Knowledge about Google Ads Scripts and APIs
- Comfortable with solving large complex paid search challenges
Compensation
- We aim to pay every employee competitively for the role they are performing in their respective location
- Depending on role and location, some employees may be eligible for an annual cash bonus, sign-on bonus or relocation support
- Up to 5% matched pension contributions
Equity
- Some roles may be eligible for share awards, giving them ownership in Deliveroo and a share in our success
Food
- Free Deliveroo Plus: free delivery and access to special offers
- Team lunches from the best local restaurants
Time away
- 25 days annual leave plus bank holidays, increasing with length of time spent working at Deliveroo
- One day of paid leave per year to volunteer with a registered charity
Work Life
- Maternity, paternity and shared parental leave, eligible from day one of employment
- Access to excellent learning and development opportunities
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