We are looking to recruit for a Digital Marketing Executive to join us on a fixed term basis, for a period of 12 months to cover a period of maternity leave. There is the opportunity for the role to be extended up to 16 months. Reporting to the Marketing Manager, the Digital Marketing Executive has specialist responsibilities in the area of planning, implementing, and managing a digital marketing plan. You will be tasked with maintaining and optimizing website and social media channels, with a focus on visitor numbers and conversions to support the wider sales and marketing plan. You will work closely with the Product Marketing Executives in the team to ensure that campaigns have a strong digital element. The new employee will be offered the company hybrid working policy with the current expectation is that the employee will be in the office a minimum of one day per week (Wednesday for Commercial team day), subject to projects and other team requirements. The successful candidate will join the Marketing team, reporting to the Marketing Manager. This team is currently comprised of 4 employees.
Skills and Experience:
- Digital Campaign Management: Develop, execute, and monitor lead generation and conversion-focused digital marketing campaigns, including PPC ad campaigns on Google and LinkedIn .
- Website Strategy: Develop and manage a comprehensive website strategy, oversee website content and online campaigns, manage WordPress websites, and execute successful website migrations.
- PPC Campaigns: Set up and track PPC ad campaigns through Google and LinkedIn, optimizing for best performance and ROI.
- SEO/SEM Expertise: Lead and manage SEO/SEM strategies to enhance online visibility and drive traffic.
- Social Media Management: Enhance social media presence and engagement, especially on LinkedIn and YouTube.
- Content Creation: Produce SEO-optimized content for the website, blog, and social media channels.
- External Coordination and Industry Trends: Work with external contractors to improve marketing techniques and stay updated on industry trends.
We are looking for someone who:
- Proven experience in digital marketing, particularly in overseeing successful website migrations and in managing successful digital campaigns.
- Strong expertise in creating well-defined website strategies and managing online advertising campaigns.
- Demonstrable experience in leading and managing SEO/SEM.
- Solid knowledge of working with WordPress websites.
- Experience setting up and tracking PPC ad campaigns through Google and LinkedIn.
- Excellent content creation skills, with a focus on engagement and conversion.
- Ability to develop detailed campaign briefs and analyze performance metrics.
- Strong communication skills and the ability to collaborate effectively with team members and external contractors.
- Up to date with the latest trends and best practices in online marketing and measurement.
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