Join our team and be part of a company that truly lives its values. With our expertise and commitment to innovation, we aim to build trust and make health and wellness accessible to all. By fostering inclusivity and care, we work collaboratively to improve the well-being of our colleagues, customers, and communities.
The Role:
THE PURPOSE OF THE ROLE: Develop more impactful marketing strategies, technology and plans to build more meaningful and valuable relationships with customers.
Reporting to the Chief Marketing Officer, you will lead the understanding and development of improving our customer journeys, and play a pivotal role in shaping our CRM and Martech strategies. You will oversee the development and implementation of a cohesive marketing capability strategy and drive impactful marketing initiatives that resonates with and meets the needs of our diverse customers, whilst ensuring our CRM performance and strategy is optimised for maximum impact.
KPI's: Monthly trackable customers, Customer Lifetime value, Retention, MarTech roadmap to deliver cost per order efficiencies.
LOCATION: Nuneaton, Hybrid working - at least 2 days presence in H&B Nuneaton Hub and/or London Hub or any other H&B location
KEY RESPONSIBILITIES:
- Marketing Leadership: Contribute to strategic decision-making and the development of customer journeys, aligning marketing strategies with business goals while fostering a culture of innovation and high performance.
- CRM: Oversee the creation and execution of a comprehensive CRM strategy, leveraging data to enhance customer engagement, retention, and alignment with business objectives.
- Group MarTech: Lead the global implementation of data-driven MarTech tools, optimising marketing capabilities and performance across markets while ensuring alignment with business goals and compliance.
- Customer Journeys: Develop and activate data-driven customer journeys with coordinated cross-channel messaging to enhance engagement and retention.
- Development of High Performing Teams: Inspire and lead marketing teams by aligning leadership with company values, driving team cohesion, and implementing strong talent development strategies.
The Person:
Key Requirements: - Significant relevant experience as a marketing and business leader, developing and optimising marketing capability effectiveness to drive performance.
- High degree of strategic thinking combined with proven record of tactical and executional excellence.
- Data-led marketeer, ROI driven and commercially astute
- Experience leading teams across multiple marketing workstreams.
- Detail focused and fast paced, motivated both by developing strong customer plans as well as reacting to tactical needs of the business dependent on performance.
- Senior leader, ability to manage key stakeholders at exec level, working cross functionally with other departments and a proven leader of teams developing a high-performance focused culture.
What we offer:
Our Benefits for this role include, but not limited to:
- H&B Employee Discount - 25%
- Bonus - up to 33% subject to company and personal performance
- Pension company contribution
- 33 Days Holiday per year (Inclusive of bank holidays)
- Private Medical Care
- Exclusive benefits, free advice and savings from a range of retailers and providers
- Electric Car Scheme
We're passionate about helping every colleague thrive across all dimensions of wellbeing, and we're committed to having a diverse and inclusive workplace. In line with our EPIC values (Expertise, Pioneering, Inclusive, Caring), we embrace and actively celebrate all our colleagues' unique and varying experiences, backgrounds, identities and cultures - I am me, we are H&B.
#LI-Hybrid #LI-MD1#J-18808-Ljbffr