Job Description
Group Marketing Manager
Birmingham Head Office - On site 1/2 days p/week
£60,000-£65,000 doe + Bonus + Bens
Fantastic role heading up the Marketing for a 40M turnover International business, who work with major premium automotive brands ensuring quality control and cutting edge service solutions throughout the manufacturing supply chain.
This is a great opportunity to make a real difference, working with real autonomy in shaping and growing the future of the Marketing function, with clear visibility across the business in adding commercial value and contribution.
Role Mission Statement
The Group Marketing Manager reports to the CEO and is responsible for implementing Group wide marketing activities and supporting the sales and business development activities through the provision of market research, communications and presentations.
The requirements of the role will be flexible depending on market conditions and specific company requirements but there are a number of core elements;
- Implement marketing actions to enhance brand reputation and familiarity
- Management of 3rd party agencies, including the PR agency to provide cost effective actions
- Develop targeted and efficient social media and email campaigns
- Support new business development initiatives, including a review of the websites and content collateral
- Develop presentations as required to support the sales and corporate initiatives
- Support the diversification strategy by helping with the research into new sectors and business propositions
- Develop and implement a strategy for engagement with major clients, relevant industry networks and press supported by a series of events.
- Ensure that brand and marketing actions are consistent across the European Group
This is a hands-on and flexible role where you will not only implement marketing programmes but also support cross functional teams that are focussed on developing new automotive business and delivering our diversification strategy, in terms of new sectors and revenue streams.
Skills Requirements
- Ability to create, shape and deliver the strategic Marketing plan
- Commercial ROI focussed experience
- Strong Digital channel experience
- Experience of implementing cost effective and targeted marketing programmes
- Strong social media and network skills
- Strong coordination and communication skills, with ability to prioritise effectively
- Good analysis skills with a strong attention to detail and mindset to meet deadlines
- Proficient at PowerPoint and word and ideally familiar with Microsoft BI
- CRM experience is desirable but more important to have the ability to quickly learn new systems
The role is based in Head Office, Birmingham, UK with the occasional need to travel.
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