Details:
Location: W1U 3BN
Category: Marketing
Salary: The salary for this post is between £32,000 to £38,000 per annum dependent on skills and experience.
Contract type: Contract Permanent
Hours: Full time
Telephone: 02075639544
Senior Marketing and Press Officer
Marketing and Influencer Campaigns
- With the Head of Digital and Audiences and contracted media agencies, conceive and deliver effective marketing campaigns including media planning across print, digital, OOH and onsite.
- Conceive, write and schedule engaging paid and promoted social content to support the Collection’s exhibitions, revenue programming and emerging strategic objectives.
- Conceive and deliver paid partnership and organic influencer campaigns.
- Seek opportunities to work with external partners on reciprocal social media/PR initiatives.
- Work with audience insights colleagues and visitor data to ensure campaigns are tailored and effective in attracting target audiences and underpinning the Audience Development Strategy.
- Manage media requests including facilitating photoshoots, filming and image requests.
- Secure listings and other media coverage for the Collection’s exhibitions and programmes.
Press
- Working closely with the Collection’s press agency, cultivate relationships with key press and media contacts including editors, journalists, freelancer writers and photographers.
- Plan and manage press views and early press for the Collection’s exhibitions and displays.
- Manage the Collection’s Press inbox, responding to enquiries for information and images.
Owned Channels and Assets
- Conceive, write and deliver engaging organic content for the Collection’s social channels, commissioning new and varied content when feasible.
- Write, design and schedule the Collection’s regular subscriber e-news; coordinate and oversee the wider e-news portfolio for the Collection, ensuring consistency of brand and voice.
- Be proactive in identifying new content opportunities, working with the wider Digital and Audience team to shape and create new written and filmed content for social and web.
- Manage the Collection’s online communities on Facebook, Twitter and Instagram, facilitating conversations and identifying and resolving queries/DMs.
- Manage stakeholder relationships across the Collection, ensuring consistency with brand and visual identity.
General
- Design marketing material where feasible.
- Collate and prepare relevant KPIs and other statistical data, and maintain and improve administrative systems to ensure effective recordkeeping and easy retrieval of information.
- Record budgetary spend and maintain accurate invoice and payment records; uphold the department’s Service Agreement framework.
- Ensure proactive compliance with the Collection’s policies.
- Undertake other appropriate duties as reasonably directed by the Collection.
National Museum Directors' Council, Tate Britain, Millbank, London SW1P 4RG.
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