This is one huge growth opportunity not to be missed...now seeking a Head of eCommerce & Digital to take this brand into the next stratosphere!
An awesome opportunity is currently available for a Head of eCommerce & Digital to join a leading manufacturer who sells high quality mattresses and bedroom accessories throughout Australia on a F/T / permanent basis.
The Company:
A family owned and operated business that has evolved over the last 30 years, and pride themselves on their customers being at the heart of everything they do. An established brand, dedicated to providing both value and high-quality products, this business has built a strong, credible reputation amongst their networks and their customers, and are known for offering exceptional customer service and innovative products. Culturally, they are a friendly, close-knit team that is supportive, down to earth, and genuine!
The Role:
We are seeking an experienced and customer-focused Head of eCommerce & Digital to develop and implement a robust digital & eCommerce strategic roadmap across 6 individual eCommerce brands. It's important to emphasize this is not a start-up opportunity. The foundations of the brands and websites and customer base are in place; this is an opportunity to build on it and really kick it into the next gear!
Reporting into the CEO, this role will be initially a hands-on role where the individual will be required to roll their sleeves up and execute most of the functions in the short term. Short-term assistance can be sourced through AI, contractors, or agencies, but with the plan to build and manage an in-house team of specialists to cover all critical functions.
Responsibilities:
- Developing eCommerce, digital, social and affiliate marketing strategies to drive incremental revenue growth and customer acquisition across all channels.
- Develop and grow our affiliate networks and build partnerships to increase site traffic through websites.
- Implement strategies for list growth and optimisation - including personalisation, AI recommendations, and email address acquisition strategies.
- Build and manage the EDM strategy to increase conversions and develop brand awareness.
- Develop and drive growth opportunities through social media and content, utilising the channel to capture and engage the customer.
- Create digital content that enhances the tone and voice of each individual brand.
- Manage and grow our customer & product review strategy.
- Be responsible for the optimisation of our campaigns to improve performance metrics, including click-through rates, conversion, bounce rates and cost per acquisition.
- Lead, develop, and manage the ecommerce & web development teams.
- Source new third-party vendors; conduct RFP processes, contract negotiations, and onboarding and implementation of new vendors.
- Identify ways to optimise the multiple digital funnels and improve our key performance metrics.
- Actively using data and insights to inform optimisation approaches, our spend allocation, and improve our ROI across paid channels.
- Manage existing & new SEM & SEO teams, agencies and contractors.
- Introduce and manage tools for increasing on-site engagement.
- Communicate key insights and recommendations to senior leaders across the organisation.
- Conduct analysis of digital experience, market trends, and third-party partnerships supporting the development of new and existing digital experiences.
- Stay up to date on industry trends, competitive landscape, as well as new digital technology, approaches, resources, and opportunities.
- P&L responsibility for the budget.
Skills & Experience:
- Minimum 10+ years in an eCommerce / digital marketing role in a D2C or multi-channel consumer goods / retail environment.
- Strong, proven experience in developing successful eCommerce growth strategies as well as managing the execution.
- A strong, commercial acumen; the ability to plan and prioritise will be key.
- Demonstrated experience in leadership, managing people and external agencies.
- Expertise in executing performance marketing strategies and managing associated budgets.
- Detail-oriented and proactive with a proven ability to manage multiple priorities.
- Ability to analyse data effectively and make decisions that improve the performance of campaigns that align with business goals and objectives.
- Experience using AI and machine learning tools for marketing automation, predictive analytics, and personalization is strongly preferred.
- Sound knowledge of social media and digital ads platforms including Google, Meta, TikTok + various other eCommerce / digital related platforms.
- In-depth knowledge of WordPress, Google Analytics (GA4) and/or any other equivalent analytics software.
- This individual will be a strong communicator, using data to back strategies, influence and think pro-actively.
You will be part of a supportive, high-growth, outcome-focused business and work day-to-day with a friendly and collaborative team. This business is on the cusp of huge growth and has the budgets and the foundations already in place and are now looking for the right individual to take this into the next stratosphere!
To submit an application - please submit your CV via APPLY NOW.
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