OverviewIn this role, you’ll get to dig into the inner workings of marketing; from paid search and SEO, to paid media and social. You’ll be helping marketing program managers spread the word that “a life outdoors is a life well lived” by building reporting and insights used to optimize marketing tactics and budgets. The data and insights you provide will be crucial to REI meeting its goals— most importantly growing Co-op membership through acquisition and retention efforts.
The majority of this role’s function will involve autonomous data work— pulling, visualizing, reporting, and analysis— for marketing channels. This role partners with Data Scientists and other Marketing Analysts to review test results and execute marketing testing and tactics effectively. As such, this role will be heavily involved in the optimization of marketing traffic and sales drivers with the ability to directly impact budgets and strategies.
Responsibilities and Qualifications- Deliver data visualizations to drive insights & program strategy with Tableau.
- Partner with marketing teams to build and maintain suite(s) of reporting: Paid Search, SEO, Affiliates, Paid Media (display ads, out-of-home, video preroll, streaming radio), Social (organic and paid) Build SQL statements and data analysis with multiple tools (DBeaver, R, Python, Tableau, Excel, Unica, Snowflake).
- Accountable for successful analysis resulting in test hypotheses
- Partner with Customer Insights, Digital Retail, and other data science/analyst teams to track/report marketing channel execution tests.
- Perform ad hoc analytics related to marketing channels as needed.
- Act as subject matter expert on Integrated Data Warehouse (IDW), REI’s Enterprise Data Warehouse. Perform UAT as necessary.
Qualifications
- 3+ years of experience in an analytical role in marketing or with a multi-channel retailer or a B2C company
- 3+ years of experience with web-based analytics tools (Adobe Analytics highly preferred)
- 3+ years of experience designing marketing tests, using statistical methods to build predictive models and analyzing test results using R, Python, SAS, or similar
- 3+ years of experience writing SQL, and with Tableau, Power BI, Periscope, or a similar tool.
- Basic understanding of statistical methods.
- A solid business understanding and the proven ability to perform in-depth analysis, compile and interpret results, and report and present strategies and make recommendations to senior management.
- Bachelor’s degree in quantitative or marketing field, or relevant work experience.
- Advanced Microsoft Excel skills.
- Ability to effectively and diplomatically communicate (written and verbal) with both internal and external contacts.
- Excellent follow through and attention to detail.
- Demonstrated project management skills exercising sound judgment while displaying initiative and innovation on the job.
- Ability to work autonomously, be self-directed, budget time, handle multiple projects and meet deadlines.
- Demonstrated ability to identify, evaluate and objectively solve problems.
ClosingAt REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity – that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.
Pay Transparency
We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.
REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile.
Pay Range$63,300.00 - $101,500.00 per year
