Job Description
Are you energized to deliver impactful marketing to help ignite love for LEGO in the hearts of kids and adults?
Join us on an exciting journey to accelerate business growth via recruiting new consumers and shoppers into the LEGO brand across India & Emerging Asia!
This is a 9 months contract role starting from January 2025 that is based in Mumbai and no relocation assistance is offered for this position.
Core Responsibilities
Lead the digital marketing and PR agenda, providing strategic input for campaign development, and leading digital-first & PR projects, that drive significant engagement across priority India & Emerging Asia markets. More specifically, you will:
- Lead & influence a deep integration of the Digital agenda in marketing plans and activities by using the OESP (Owned, Earned, Shared, Paid) communication model to recruit kids and shoppers
- Drive local digital marketing executions to build highly effective media plans
- Drive Digital first projects: YouTube (developing a playbook), Instagram (driving local relevance, engagement & followers), DCE (driving owned digital platforms such as apps and website), SEM, CRM among others
- Deliver upper funnel awareness with comprehensive PR programs with key partners to drive impact
- Drive account specific digital/PR activities for key occasions such as Diwali, Prime Day, Summer & Winter Toy Lists
- Collaborate strongly with multiple partners including internal Marketing sub-teams, Sales teams, Operations teams, and central Marketing teams at the LEGO group
- Learn by analyzing digital marketing & PR performance versus plan via After Action Reviews, benchmarking executions from other business units & other brands
- Lead relationships with external agency partners
Play your part in our team succeeding
This role is in India & Emerging Asia business unit (IEA BU), covering 5 key markets – a mix of direct coverage (India) and distributor coverage (Indonesia, Thailand, Philippines, Vietnam among others). India is a key focus market and this is where majority of this role will be focused – to accelerate business growth via recruiting kids and adults and expanding footprint across retail channels.
This role is part of the BU marketing organization, which includes Brand Marketing, Digital Marketing, Trade Marketing – all reporting to the Marketing Director for the BU. There is also a strong central marketing team to support BU marketing efforts.
Do you have what it takes?
- Solid experience in branding and digital marketing, preferably in branded goods industry in categories such as: Fashion/ Novelty Retail, Luxury, FMCG, Sports, Snacks/Beverages
- Strong strategic, digital and end to end thinking – ability of translating global/regional strategy into local priorities for Digital Marketing with a commercial approach
- Drive for results – championing effectiveness and data centricity, bravery to test hypothesis, live a constantly learning attitude, strong analytical and evaluation skills and ability to turn findings into action
- Future thinking – be aware of trends and bring outside in perspective, translating them into test & learn pilots with local partners
- Strong collaborator and able to work across various internal functions and external partners, in particular with Sales teams
- Strong ownership & Can-do attitude
- Excellent communication and presentation skills with analytical mind
- Strong project management skills
- Proficiency in English language and knowledge of any local languages of India & Emerging Asia would be an added advantage
#LI-SW1
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
