Job Description
Play a pivotal role in advancing the LEGO Group’s digital strategy and strengthening relationships with key retail partners in Germany, Austria and Switzerland!
With a focus on collaboration and innovation, this role will be responsible for optimizing the digital presence and visual display of our product portfolio at our retail partners’ websites, ensuring a consistent brand experience across all eCommerce channels.
This role will deliver high-quality digital merchandising and content strategies, using data insights to drive performance, increase product visibility, and improve the overall shopper experience.
Please note: No relocation assistance is offered for this position.
Core Responsibilities
Brand Consistency: Ensure a unified LEGO brand experience across all platforms and channels by selecting and optimizing assets, keywords, and campaigns using data-driven insights.
Content Deployment: Leverage the LEGO Group’s technology stack to scale content distribution, enhance data exchange, and drive engagement and conversions through effective partnerships with retailers.
Partnership Collaboration: Coordinate with agencies, technology providers, and retail partners to implement campaigns, drive innovation through pilot projects, and scale successful initiatives.
Revenue & Profit Growth: Lead initiatives to optimize ROI and profitability for both the LEGO Group and retail partners using data-driven content strategies to drive revenue and returns.
Brand Experience Enhancement: Collaborate with Trade Marketing and retail partners to deliver a consistent, resonant brand experience that appeals to both customers and shoppers.
Product Visibility & Findability: Increase product visibility through digital merchandising strategies that improve searchability and discoverability.
Shopper Journey Optimization: Refine the shopper experience to simplify product exploration and purchasing.
Performance Optimization: Use data and insights to continuously refine strategies and achieve consistent growth in online sales.
Play your part in our team succeeding
The B2B eCommerce Team EUC at the LEGO Group is dedicated to driving digital excellence and commercial growth across Germany, Austria and Switzerland.
The Digital Merchandiser partners with retailers to deliver a seamless online shopping experience, ensuring the LEGO brand is represented consistently across all digital channels. By using data, technology, and industry expertise, the Digital Merchandiser drives content deployment, enhances product visibility, and maximizes revenue opportunities.
Do you have what it takes?
Experience in digital merchandising or eCommerce within a consumer-focused industry.
Hands-on mentality: ability to balance multiple operational and conceptual tasks in parallel.
Demonstrable understanding of the functionalities and limitations of online shops (backend / frontend, eCom infrastructure).
Strong analytical skills to translate data insights into effective merchandising strategies.
Ability to collaborate optimally with cross-functional teams and external partners.
Early adopter mentality: always aware of the latest eCom trends and digital innovation.
Proficiency in both English and German is a prerequisite.
#LI-NS2
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
