OverviewAt REI Co-op, we believe that a life outdoors is a life well lived. To better serve our co-op members in their pursuit of a life outdoors, REI is on a journey to become more customer-centric in the way we plan and manage the business. This role sits within our Member & Customer Planning organization as part of the Customer Analytics & Planning team. Come join our dynamic team and help us bring more rich insights through data to better serve members/customers and grow the co-op business.
This job contributes to REI’s success by working to design and optimize member offers to drive valuable member behaviors while protecting co-op profitability. This position is primarily accountable for building offer strategies and associated learning plans. To be successful, the role will be expected to develop deep expertise in customer strategy, offer strategy, and the relationship between member behaviors and short- and long-term business outcomes in order to link opportunities to potential REI interventions. This includes creating strategic and data-based frameworks for different offer constructs and how they drive incremental outcomes vs. impacting margin. Working closely with cross-divisional partners including Platforms, Marketing, Membership, Merchandising, and the Customer Analytics & Planning team, the role will focus on unlocking opportunities through onboarding new capabilities, creating opportunity sizing and business cases, and building out the requirements for effective targeting, testing, and measurement. This role will then support cross-divisional partners in prioritization as needed to ensure the new or revised offers come to life. This customer-centric and data-first approach to member offer strategy will enable the Senior Strategist – Member Offers to contribute to the bottom-line success of REI.
Build offer strategies that align divisions around shared customer and financial priorities
Develop business cases / opportunity modeling for potential offers that will drive member acquisition and retention outcomes, engaging Finance partners to vet and approve models
Develop expertise in customer strategy and performance to identify potential offer interventions
Define requirements for descriptive customer insights guiding strategy/tactic design, offer test planning and measurement, and data enhancements
Partner with analysts to understand customer margin impact of offers and/or total offer set with increasing sophistication
Create clear learnings and insights from offers, connecting results to changes in customer behavior and topline business outcomes where possible
Pair outside-in thinking with understanding of the co-op’s business model to build member offer best practices
Navigate across the organization to understand business goals, collaborate on offer strategy and test design, and help manage a centralized roadmap / pipeline of offer testing priorities
Act as Subject Matter Expert via close partnership with the Offer Management platform team in order to inform testing roadmap. Perform UAT as necessary.
Provide clear and timely communication of offer impacts and recommendations for future actions
Responsibilities and Qualifications5+ years of customer-focused program strategy and/or business analysis experience
3+ years of experience designing or evaluating loyalty or marketing promotions/offers
Bachelor’s Degree in Business, Marketing, Finance, or similar
MBA or similar certification
Experience using self-serve analytics tools like Tableau, Sigma and PowerBI to explore trends, evaluate performance and share findings
Microsoft Excel skills to manipulate data for business analysis and performance monitoring and conduct multi-year financial modeling
Experience working with technical analysts and data scientists; basic understanding of statistical methods
Experience leveraging data and insights to build business cases and financial analyses
Strategic thinker who can translate complex issues into simple methods to drive engagement and growth.
Storytelling and persuasive speaking skills. Able to distill complex information into compelling presentation materials to effectively communicate priorities, strategies and insights with cross divisional peers, team members and managers.
Takes initiative; ability to drive forward organizational progress through clear vision, milestones, and use of data and insights
Demonstrable cross-functional collaboration skills and interdisciplinary understanding.
Uses business knowledge, functional expertise, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities
Works smart by setting effective work goals, establishing priorities, and practicing good planning in order to produce quality work.
Excellent follow through and attention to detail.
Fosters change in company direction through use of member/customer insights
ClosingAt REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity – that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.
Pay Transparency
We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.
REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile.
Pay Range$96,400.00 - $154,300.00 per year
