Job Description
Are you interested in joining LEGO Retail and help us further building a strong retail marketing team, engaging shoppers through our omnichannel campaigns, and delivering innovative and compelling family experience in China.
Bring your passion for retail marketing to the LEGO Retail Marketing team in China to help reach more families and bring them the most engaging shopping experience.
Core Responsibilities
Develop and execute omnichannel marketing campaigns to amplify LR China opportunity, provide lighthouse experience to LR store consumers
Adapt and execute Chinese shopper insight driven local campaigns and global LEGO Retail campaigns in LR China stores, including in store display and engagement design, POSM production, stakeholder communication, owned social media on-line activation etc.
Review and optimize campaign result and budget
Practice sharing with global team
Collaborate with VM and retail experience team to uplift in-store shopper journey and experience
Support commercial expansion, improve store awareness and drive footfall to our flagship stores, help grow conversion rate.
Deliver large scale event to improve store awareness and drive footfall to store, improve commercial opportunity.
Develop and implement store opening, renovation and anniversary marketing plans.
Support store specific business objective marketing plan
Leverage owned social platform to amplify LEGO Branded Retail store awareness and campaign awareness, drive footfall to store.
Manage Owned WeChat and DOUYIN social account with content calendar planning, execution and effectiveness review.
Optimize WeChat mini program to provide innovative online experience to consumers and trigger them to offline store.
Collaborate with Membership Activation Manager to engage members with effective digital content
Test new social media platform
Take Leading role to drive innovative digital in-store engagement
Play your part in our team succeeding
The LEGO Retail China Marketing Campaign Manager is a passionate retail marketer, accountable for developing innovative and engaging omnichannel campaigns for our branded retail stores in China.
We are targeting to provide a lighthouse experience for our shoppers and consumers in LEGO Brand Retail stores, and looking for you who will be delivering strong omnichannel campaigns, in close collaboration with both LEGO Retail and China Market Group marketing team.
Meanwhile, instrumental in planning and delivering efficient local execution of Global plan to deliver:
Regional sales results, NPS metrics and other business KPIs for both LEGO brand stores and LEGO.com
The ultimate brand experience to shoppers and consumers
Do you have what it takes?
BA or equivalent in marketing or related field is preferred
5+ years relevant marketing experience for a premium retail brand with an understanding of brand and product marketing, shopper engagement and driving business results
Digital retail marketing skills (WeChat, Dianping, CRM, omni-channel touchpoints …)
Strong commercial skill with an understanding of how to optimize retail metrics
Strong understanding and experience of delivering local campaigns
Innovative approach and can do attitude
Ability to build, foster and nurture strong relationships with cross-functional and international teams
Strong project management capabilities
Media buying skills
Ability to balance between analytical and creative thinking
Strong interpersonal and collaborative skills
Well-organized, diligent multi-tasker with excellent written, verbal and visual communication skills
Proactive, result-oriented and positive attitude.
Solid skills with Microsoft Office suite
Ability to travel domestically and internationally as needed (estimate 20% of time)
#LI-JY2
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
