Description
GENERAL RESPONSIBILITIES:
The Digital Marketing & Communications Specialist is responsible for creating, coordinating, implementing, and monitoring all digital marketing and external communications (including content development and management of social media and website) for WYH and its sister agency, Equinox. The Specialist will also assist the Development & Marketing Team with fundraising initiatives, as needed. This position reports to the Director of Marketing & Communications.
SPECIFIC RESPONSIBILITIES:
· Work in conjunction with the Chief Development Officer, Director of Marketing & Communications, and any other key staff to support agency-wide, programmatic, and recruitment (Human Resources) marketing needs for both WYH and Equinox.
· Responsible for agencies’ social media, including developing a social media marketing plan, content development, post scheduling, responding to comments for engagement, and accessing, reviewing and reporting analytics, with assistance from the Event & Community Engagement Coordinator.
· Responsible for content development, updating and maintaining agencies’ websites.
· Assist Annual Giving Coordinator with digital fundraising campaigns.
· Act as agencies’ videographer, responsible for video creation, production and uploading to various platforms.
· Responsible for podcast creation, recording and distribution.
· Coordinate digital media campaigns (TV and radio spots; multi-platforms)
· Serves on WYH’s Patient Engagement & Reputation Management Team
· Reviews and responds to agency e-mails, including info@wmyhealth.org; respond to patient appointment requests and reviews through Google Reviews and Social Media Reviews.
· Provide back-up support to Marketing & Graphic Design Specialist with copywriting and design of various agency newsletters.
· Responsible for other marketing duties and responsibilities as assigned.
· Demonstrates excellence in both internal and external customer service.
· Understands and is able to effectively communicate HIPAA compliance, corporate compliance and client confidentiality.
· Ensures and/or remains in compliance with local, state, and federal regulation, i.e. DHHS HRSA and NYSDOH, and all accreditation standards (e.g. Joint Commission and NCQA-PCMH).
· Adheres to the National Patient Safety Goals as defined by the Joint Commission and Whitney M. Young Jr. Health Center.
· Completes other duties as assigned.
Requirements
MINIMUM QUALIFICATIONS:
Associates’ Degree required. Minimum of two years of demonstrated experience in communications and/or marketing.
Skills
· Knowledge of and experience working with Canva cloud-based graphic design platform
· Knowledge of and experience working with website software or cloud-based sites
· Knowledge of and experience with social media content development and maintenance (Facebook, Instagram, X, and TikTok)
· Knowledge of an experience with analytic and reputation management platforms (Loomly, Google Reviews, social media reviews, and Meta Business Suite)
· Knowledge of and experience with video creation and production (Adobe Premiere Pro)
· Knowledge of and experience with digital media (YouTube, podcasts, blogs)
· Proficiency in MS Office (Word, Excel, PowerPoint, Publisher and Outlook)
· Extraordinary attention to detail
· Strong communication skills
· Ability to maintain confidentiality of sensitive information
· Ability to work with a team or independently as determined by scope of project
· Ability to work in fast pace environment and to prioritize and manage multiple projects/deadlines
PREFERRED QUALIFICATIONS:
· Bachelor’s Degree preferred
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected status.
Salary range: $25.00 - $26.00 hourly
