"All candidates must be directly contracted by ASK Consulting on their payroll and cannot be subcontracted. We are unable to provide sponsorship at this moment". Job Title: Web Traffic Analyst Location: Austin, TX (Hybrid - Onsite 50%) Duration: 12 Months PR Range: $40/hr - $45/hr on w2 Job description: Digital Marketing Analyst We are looking for an experienced digital marketing analyst to support our B2B Digital Experience team. Your responsibilities will include tracking online marketing trends, thoroughly analyzing a website's design, generating insightful analytics to help better understand its users, and reporting back with easy-to-understand data visualizations and clear solutions. To be successful as a digital marketing analyst, you should have strong technical skills and your finger on the pulse of trends in online design and marketing to present actionable insights to inform digital marketing strategies. A top-notch digital marketing analyst should also have excellent analytical skills, be detail-oriented, and work well within a team. Digital Marketing Analyst Responsibilities: Collecting and analyzing customer, marketing, and web behavioral data. Developing web measurement strategies. Implement and manage tracking and tagging codes on the website, app, and other digital channels. Working with web development and marketing teams to implement your solutions and resolve any related issues. Developing and presenting learnings from your analyses, including actionable insights and recommendations. Creating dashboards, data visualizations, and website performance reports. Monitoring and analyzing digital media and marketing trends. Communicating and presenting to colleagues and senior managers. Digital Marketing Analyst Requirements: Bachelor's degree in marketing, statistics, computer science, or other related fields. Experience with analytical and reporting tools, with an emphasis on Google Analytics Premium and Google Tag Manager. Experience with Adobe Customer Journey Analytics a plus. Experience in implementing and managing tracking and tagging codes. Ability to create dimensions and metrics on Google Analytics Premium tool to support reporting requirements. Ability to identify data quality issues, navigate multiple data sources, and work to resolve data quality issues. Deep knowledge of digital marketing across social, display, and programmatic platforms. Strong analytical and strategic thinking skills. Ability to make data-driven decisions. Excellent interpersonal and collaboration skills across engineering, marketing, and creative fields. Strong verbal and visual communication skills to present and explain insights. How many years of experience is required for this role? 2-4 years in web traffic analysis Top 3- 5 Skills that are a must-have in the candidate: Google Analytics proficiency, including creating Looker dashboards Google Tag Manager proficiency Write development requirements for analytics features and bugs Communicate site performance data effectively to business audiences Is there any industry-specific experience that would separate one candidate from another? Travel experience About ASK: ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Consulting connects people with amazing opportunities ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.
