Brand Manager, UK & Ireland

The LEGO Group • Slough, United Kingdom • 2d ago

Job Description

We are looking for a Brand Manager to drive marketing strategy and campaign planning for UK & Ireland focusing on delivering key campaigns as well as developing a strong roadmap to helpmaintainstrong commercial performance for a fixed term contract period ending 22nd April 2027. In return, we will look to offer a competitive pay and benefits package includingbonuspotential.

****Relocationsupport is not offered for this role****

CoreResponsibilities:

Bring your full-funnel marketingexpertise, critical thinking, and energy to this roletohelp deliver our mission: to develop the builders of tomorrow through play. Becauseplayequips children with the skills, they need to learn and grow.

Brand Planning and Implementation:

Define and implement the Pre-School strategy leading cross-functional workstreams thataligntobrand vision, consumer insights, and commercialobjectives.

Implement effective Pre-School and Core theme marketing strategies and activations with clear positioning, consistent execution, and measurable performance outcomes.

Evaluate brand and commercial performance as well as ongoing competitor activity tooptimiseand adjust activations that build brand equity and grow active share that drive commercial impact.

Collaborate cross-functionally with partners internally and externally (including both internal and external agencies) to gear the owned / earned / shared / paid (OESP) activities towards sales and brand impact.

Business & Project Management:

Plan and run budgets and financials related to marketing campaigns.

Establish strong retailer strategies in partnership with sales thatfacilitatekey accountpreviewsell-in of critical marketing programs asrequired.

Ongoing analysis and evaluation of brand and campaign performance andinitiatecorrective actions.

Partnering closely with sales and their key customers, to provide category and shopper insights to drive performance and with both regional and global to implement Integrated Planning.

Play your part in our team succeeding!

The Marketing Department develops and cultivates consumer demand for the company by converting consumer,shopperand market insights into compelling and innovative marketing programs thatremaingrounded in a strong commercial understanding and focus. The team looks to implementinnovative ways formarketing plans that strengthen the brand image acrossthe targetaudiences.

Do youhavewhat it takes?

In-depth experience in Brand Management and Consumer Goods Marketing with an in-store kids audience campaign focus, preferably within an international company in either FMCG or Entertainment sectors (cross-country exposure would be nice to see).

A strategic and analytical mentality that translates into both brand and business growth.

Proficient communication and partner management that convinces teams to deliver on sharedobjectives.

Experience of owning budgets; product /demand forecasts; in market performance and tracking via reporting systems (i.e., IRI, Nielsen, Kantar,Circana).

To own and run multilayered campaigns (ATL and BTL) that show a deep understanding of key marketing principles in collaboration with agencies.

An excellent communicator, both verbally and in writing,communicating complexity in a clear simple message.

Proficient in English both written and spoken.

Ability to work 3 days in our Slough office 3 days per week (2 days from home)

Join the global LEGO® family!

What’sin it for you? Here are some of what to expect:

Family Care Leave– We offer enhanced paid leave options for those important times.

Insurances– All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellness– We want you to be your best self, soyou’llhave access to the Headspace App and lots of wellbeing initiatives andprogrammesrun by local teams where you are based

Colleague Discount– We knowyou'lllove to build so from day 1 you will qualify for our generous colleague discount.

Bonus– We do ourbest workto succeed together. When goals are reached,you’llbe rewarded through our global bonus scheme.

Your workplace– Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility,and frequency with you.

Children are our role models. Their curiosity,creativityand imagination inspire everything we do. We strive to create a diverse, dynamic, and inclusive culture of play where everyone feels safe, valued, and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g., race,colour, religion, sex, national origin, sexual orientation, disability, or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe.Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.