Senior Marketing Manager Lifecycle Engagement (Remote)
Senior Marketing Manager Lifecycle Engagement | WooliesX | Australia
As a business inside one of Australia’s largest retailers, WooliesX aims to bring the best of Woolworths Group to our customers. We’re an innovation business that brings together the brightest minds in e-commerce, technology, media, and data to transform how people live and shop. With an industry-leading technology team backed by analytics, we’re resourceful and willing to experiment. Our agile teams are empowered to innovate and deliver an excellent experience for our customers – whether they shop in-store or online.
The Opportunity
This is a key leadership role's primary objective is to harness the power of AI Decision Engine technology across multiple channels to create groundbreaking and captivating marketing campaigns that not only achieve but exceed financial and member metric-based targets. Simultaneously, this role is responsible for ensuring alignment with the fundamental brand objectives of Everyday Rewards and Woolworths.
What You’ll Experience
We embrace diversity of thought and love to take on challenges with a pragmatic and innovative approach. Our culture thrives on mutual respect, care, curiosity, openness, and a proactive attitude. We continually seek ways to pair, collaborate, support, and learn from each other as a team!
What you’ll do
- Partner with idX Marketing Automation and campaign delivery teams to create best-in-class campaigns.
- Leverage customer insights from Data Science, Analytics, and competitor trends to develop Rewards contact strategy and annual go-to-market plans.
- Harness the power of AI Decision Engine technology across multiple channels to create groundbreaking and captivating marketing campaigns.
- Participate in shaping the future roadmap of marketing requirements for automated campaigns.
- Establish and maintain streamlined processes and procedures that ensure the effective management of our Decision Engine Technology.
What you’ll bring
- Proven experience in Direct/Digital Marketing, Direct Response, CRM, or Data Driven Marketing roles.
- Experience in working in complex, multi-stakeholder environments with proven ability in fostering a collaborative work environment.
- Strong understanding of customer databases and/or complex data sets, including segmentation, clustering, predictive modeling, and financial modeling.
- Strong commercial acumen and proven experience in managing P&L responsibilities, developing and leading successful strategies and contact plans to budget.
- Proven experience in developing Test & Learn frameworks, and driving conversion rates across multiple channels.
What you’ll experience
A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network. Strong mentorship and development; opportunity to collaborate with some of the brightest and best minds in Australia. A progressive and flexible WFH policy that gives you more control over your work, life, and wellbeing. Access to Sonder, which provides free confidential 24/7 personalized financial, medical safety, psychological, or physical support for team members and their families. Get your Woolies worth through team member benefits across all of our brands.
Endless possibilities with Woolworths Group
We’re a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts, and unique perspectives working together connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ Here you’ll be supported and empowered to explore new ideas, make brave commitments, and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work, and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.
Everyone belongs at Woolworths Group
Diversity, equity, inclusion, and belonging are key to realizing our purpose of better together for a better tomorrow. We recognize the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential. We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.
You can learn more about working with us on LinkedIn or via
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