Job Description
We are seeking a data-driven and results-oriented Paid Search Analyst to join our growing marketing team. You will play a crucial role in maximizing the return on investment (ROI) of our paid search campaigns by managing, analyzing, and optimizing them across various platforms.
Responsibilities:
- Conduct A/B testing and analyze data to identify trends and insights that drive campaign performance and ROI.
- Track, report, and analyze website analytics and PPC campaign data to measure success and identify areas for improvement.
- Manage campaign budgets, ensuring adherence to financial targets and optimizing spend allocation.
- Collaborate with landing page teams to ensure effective alignment with PPC campaigns.
- Continuously research and identify new, relevant keywords to expand keyword reach and optimize campaign performance.
- Analyze competitor advertising strategies and identify opportunities to gain a competitive edge.
- Review historical campaign performance to identify areas for improvement and optimize future campaigns.
- Implement effective PPC strategies aligned with overall marketing objectives.
- Assist in managing Display Network placements on Google Ads and other contextual advertising platforms.
- Create comprehensive performance reports with actionable recommendations for continuous campaign improvement.
- Stay up-to-date on the latest search engine and PPC industry trends and developments.
Qualifications:
- 3+ years of experience in a similar role, including paid search campaign management and optimization.
- Proven experience using search engine marketing platforms such as Google Ads, and Ads.
- Strong analytical skills with the ability to interpret data and identify actionable insights.
- Excellent communication and presentation skills to present data and recommendations effectively.
- Experience with website analytics tools and platforms (e.g., Google Analytics).
- A keen eye for detail and a commitment to accuracy.
- Ability to work independently and manage multiple tasks simultaneously.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and Google Drive.
- Possession of one or more valid Google certifications (a plus).
Benefits:
- Opportunity to work in a fast-paced and dynamic environment with a talented team.
- Continuous learning and development opportunities.
- Work in a collaborative and transparent work environment.
- The chance to make a significant impact on the company's growth.