About Frost & Sullivan:
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage
visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure. For more than 54 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and investment. For more information, please visit:
Business Unit: Demand Generation
Role: Program Analyst/Senior Program Analyst
Job Description:
To develop integrated marketing programs incorporating appropriate elements to achieve qualified
demand generation
Duties and Responsibilities:
Working on Marketing Campaigns which include
Creating HTML templates for all
Deployment of test runs when requested
Prepare Campaign Analysis Report for all campaigns
Prepare various list pulls from CRM database
Work on ad-hoc projects and requests
Program creation in marketing automation which includes
Preparation of contact filters
Creating HTML templates
Creating Distribution lists and emails
Creation of queries to keep a check on Invalid emails, titles etc.
Working on the invalid web registrants
Training new hires
Skills required:
MS Access/SQL - Intermediate (or above)
HTML 5 - Should know Dreamweaver/Expressions web or similar HTML tools. Knowledge of JavaScript coding is preferable
Automation tools - Should have working experience on
Eloqua/Hubspot(preferable)/marketo/ pardot/ Sales Fusion
Basic knowledge of CRM tools like Sales logix/MS Dynamics/Salesforce.
Qualifications:
Bachelor of Engineering: Any degree with Computer science/applications specialization
Masters: Not mandatory, Computer science/applications specialization desired