Brief Description and Purpose of the Position:
The Marketing Head is responsible for the overall development and execution of marketing strategies for Gothong Southern Properties. This role involves overseeing digital and traditional marketing campaigns, managing brand reputation, and ensuring alignment with real estate trends. The position also includes digital transformation initiatives, leveraging new tools and platforms, and cultivating strong public relations to enhance the company’s visibility and engagement with clients, stakeholders, and media.
Strategic Marketing Planning
- Supporting Actions:
- Develop and implement comprehensive marketing strategies aligned with market trends, ensuring competitive positioning in the real estate industry.
- Analyze market research, customer feedback, and competitor activities to refine marketing initiatives.
- Utilize digital platforms, social media, and emerging technologies to optimize brand presence and lead generation.
- Plan and execute innovative marketing campaigns, including collaborations with influencers, digital content strategies, and SEO.
Digital Transformation and Trend Integration
- Supporting Actions:
- Lead the company’s transition to digital marketing through the implementation of CRM systems, marketing automation tools, and data analytics platforms.
- Stay updated with the latest real estate marketing trends, such as virtual property tours, AI-driven customer segmentation, and smart property features, ensuring Gothong Southern Properties adopts cutting-edge solutions.
- Manage the development of the company’s digital marketing assets, including website optimization, mobile app enhancements, and online advertising.
Brand Management and Public Relations
- Supporting Actions:
- Strengthen Gothong Southern Properties’ brand through consistent messaging across all channels, ensuring alignment with the company's vision and values.
- Cultivate strong relationships with media outlets, influencers, and industry partners to maximize positive press coverage and enhance public perception.
- Oversee crisis management strategies, ensuring the company maintains a positive reputation during challenging times.
Marketing Campaign Execution and Event Coordination
- Supporting Actions:
- Plan, execute, and evaluate high-impact marketing campaigns, including events, product launches, and networking opportunities with clients and brokers.
- Coordinate with internal teams and external agencies for event logistics, budget management, and promotional materials development.
- Use performance metrics to measure the success of marketing efforts, adjusting strategies as needed to ensure continuous improvement.
Customer-Centric Approach
- Supporting Actions:
- Ensure a strong focus on customer experience by personalizing marketing messages and improving customer interactions at every touchpoint.
- Develop customer feedback mechanisms to capture insights for continuous service improvement and product development.
Leadership and Team Development
- Supporting Actions:
- Lead, mentor, and develop the marketing team to ensure they are equipped with the skills and knowledge needed to achieve marketing goals.
- Encourage collaboration across departments (sales, operations, etc.) to drive marketing initiatives that align with company objectives.
- Foster a culture of innovation and accountability within the marketing department.
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