Job Description:
About the Role: Reporting to the head of digital marketing, the Global Social Media Manager will be the guardian of all Britvic social media channels. Aligned to business priorities, they will execute the social media and content strategy across a variety of platforms including Facebook, Instagram, LinkedIn, YouTube, Twitter, Pinterest, and TikTok. The Community Manager will act as the connection between our fans, partners, and the business. A natural conversation starter, skilled writer, and grammar enthusiast, they will join in with prospective and existing customers via comments and DMs, and maintain relationships with a growing influencer network.
Key Responsibilities:
- Build a social footprint to be the go-to for transformational educational and inspirational learning content.
- Leverage expertise in social media platforms and technologies to help Britvic brands maximize their social media presence.
- Increase consumer engagement and delivery channel excellence.
- Develop and implement social media enablement strategies aligned with business goals and target audience.
- Create, manage, and optimize social media accounts on Sprinklr experience management platform for maximum reach and engagement.
- Track, analyze, and report on key social media metrics, such as follower growth, engagement rate, click-through rate, and conversion rate.
- Provide insights and recommendations based on data to improve social media strategies and performance.
- Coordinate with marketing, communications, and internal and external content teams to align social media efforts with overall marketing strategies.
- Develop and implement technology best practices to assist markets to nurture B2B and B2C leads gathered on social media platforms.
- Keep abreast of the latest social media trends, algorithm changes, and platform updates.
- Continuously explore new and emerging technologies, tools, features, and strategies to enhance social media presence and effectiveness.
Knowledge, Skills & Experience Required:
- Experience of managing social media content for a major consumer brand or media company, preferably in the target industry.
- Proven track record of executing social media strategies at a global level and leveraging data-driven research/analysis to drive strategic direction, best practices, and process improvements.
- Passionate about social media, Gen Z/Millennial lifestyles, and trends.
- Proven work experience in social media management, preferably in a corporate or agency setting.
- In-depth knowledge of various social media platforms, their functionalities, and best practices, specifically Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, Line, WhatsApp, Zalo, and Douyin.
- Strong working knowledge of and experience with various social media marketing technologies, such as social listening and publishing/CMS platforms.
Apply for the Social Media Manager position
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