Role: Digital Marketing Specialist
Location: London, can be remote (must be UK based)
Salary: Up to £35,000
The Company: Caroo has partnered with a growing company based in London, providing insights and strategic guidance and solutions to businesses.
The Role: This is a great opportunity for an experienced Digital Marketing Specialist or a Paid Media Exec looking to progress in their career and take ownership of the process, putting creative ideas forward and being rewarded for your work. Being a creative person will be a huge benefit for this role.
Responsibilities:
- Develop and execute comprehensive digital marketing strategies to promote Beecham Research's reports, services, and expertise in the IoT technology space.
- Manage all aspects of digital marketing campaigns, including content creation, distribution, and performance tracking across various online channels (e.g., website, social media, email, SEO, PPC).
- Collaborate with the team to identify target audience segments, key messaging, and campaign objectives aligned with business and specific project goals.
- Maintain and optimise website content and visibility.
- Monitor and analyse key performance metrics, including website traffic, engagement, lead generation, and conversion rates, to measure the effectiveness of digital marketing initiatives and identify areas for improvement.
- Stay abreast of industry trends, market developments, and emerging technologies in the IoT space to inform marketing strategies and maintain a competitive advantage.
- Collaborate with the team to align marketing efforts with lead generation and customer acquisition objectives for Beecham Research and our clients.
- Cultivate relationships with media outlets and strategic partners to expand Beecham Research's reach and visibility within the IoT ecosystem.
Requirements:
- SEO
- Google Analytics
- Copywriting
- Email marketing
Benefits:
- 22 days Holiday
- Flexible working hours
- Remote working
- Team Socials
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