We are looking for a data driven, passionate social first superstar to join Team Digital as our Paid Social Manager. You will play a key role in driving results across our paid social channels. You will be responsible for driving and optimising performance across Meta, TikTok and Snapchat towards set KPIs working in close collaboration with wider teams to ensure all trade priorities are met. You will contribute to and execute the strategy for the channel in collaboration with Head of Biddable and Performance and oversee a team of specialists on different levels. You will thrive in fast paced environment, making changes based on insights working with trade and organic social teams. The role will be suitable for individuals who thrive in a fast-paced, dynamic, multi-tasking, and entrepreneurial environment
You will report into Head of Biddable and Performance whilst managing a team of 3
Role responsibilities:
- Contribute to and execute paid social strategies aligned with company goals and objectives
- Together with the team manage all aspects of paid social campaigns, including campaign setup, optimisation, monitoring, daily and weekly reports, and performance analysis
- Lead data analysis and reporting to track performance against benchmark and proactively recommend changes based on results.
- In collaboration with Head of Biddable and Performance drive creative development and optimization for paid social media activations and ensure channel best practice are kept when creative paid social assets are created
- Drive innovation, experimentation and test and learn roadmap for paid social initiatives.
- Manage the budget to set targets
- Provide guidance, direction and development for team members
- Collaborate with wider teams, including but not limited to ECommerce, Content, Creative, Customer Insights and Loyalty/CRM
- Champion full funnel thinking and ensure the paid social strategy and performance delivers towards the brand and commercial objectives
- Stay abreast of industry trends, best practices, and platform updates related to paid social
- Extensive hands-on experience in Paid Social, preferably with a high-growth company, agency or premium brand.
- Proven track record of delivering successful paid social campaigns and achieving key performance metrics (e.g., ROAS, CTR, CPA)
- Strong understanding of paid social principles, best practices, and industry trends
- Proficiency in managing and planning campaigns across various paid social platforms, including but not limited to Meta, TikTok, Snapchat and Pinterest
- A flexible self-starter with a can-do attitude, willing to go the extra mile to deliver results.
- Excellent communication skills, and the ability to translate complex channel level observations into actionable insights.
- Strong experience driving the creative/content briefing process.
- Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
- Proficient in Google Analytics and Tag Manager.
- Experience running DR campaigns driving sales/ ROAS is a must.
- Experience in social commerce and live shopping is a strong plus.
- Ability to perform under pressure, tolerance for ambiguity, and readiness to adapt to changing priorities dynamically.
- Desired experience with marketing partners, such as Smartly
- Generous staff discount
- Generous product gifting
- 25 days holiday plus bank holidays
- Hybrid, flexible working
- Dog friendly office on Monday and Fridays.
- Access to Tilbury Treats - discounts on everything from gym memberships to cinema tickets.
- Other fabulous benefits such as life assurance, birthdays off work and pension contribution.
At Charlotte Tilbury, our mission is to empower everybody in the world to be the most beautiful version of themselves. We support this by encouraging and hiring people with diverse backgrounds, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.
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