Creating original and innovative luxury soft toys, Jellycat combines luxurious fabrics with quirky and cute designs and sells its products online and via stockists throughout the UK, Europe and the rest of the world.
As Jellycat continues to experience remarkable growth and increasing media interest, we are seeking a dynamic and experienced Senior Social and Fanbase Manager to join our growing marketing team. This is a newly created role and this position will report directly into our Global Head of Marketing in London.
As the Senior Social and Fanbase Manager at Jellycat, you will be responsible for spearheading the company's social media strategy and fan engagement program. This role is crucial for managing the rapidly growing and highly engaged social media audience, creating authentic brand desire, and nurturing Jellycat's devoted global fanbase. The role involves leading a team, ensuring exceptional brand experiences, and driving engagement across various social media platforms. This high-profile position is integral to Jellycat's business strategy and growth.
You'll be;
- Leading the social media team to develop and implement a comprehensive social media strategy to create desire for Jellycat.
- Overseeing the management of Jellycat’s presence across key social media platforms, including TikTok, Instagram, Facebook, Twitter, LinkedIn and YouTube.
- Analysing social media trends, audience insights, and platform updates to optimise strategies and campaigns.
- Overseeing the development and execution of fan engagement strategies to nurture and grow Jellycat’s global fanbase.
- Managing initiatives that enhance the fan experience, including exclusive content, events, and community-building activities.
- Leading, mentoring, and developing the social media and fanbase team.
- Fostering a collaborative and high-performance team culture, setting clear objectives and providing regular feedback and support.
- Overseeing the recruitment, training, and professional development of team members to ensure continuous growth and skill enhancement.
- Collaborating with marketing, PR, creative, and product teams to ensure cohesive brand messaging and campaign integration.
- Partnering with external agencies, influencers, and brand ambassadors to amplify Jellycat’s social media presence and fan engagement.
- Tracking and analysing key performance metrics to assess the effectiveness of social media and fan engagement strategies.
- Ensuring regular reports are prepared on social media performance, fan engagement, and key insights for senior management.
- Using data-driven insights to inform decision-making and strategy adjustments.
You'll have;
- Proven experience in a social management role, ideally within a luxury, high-profile brand with a highly engaged community or fanbase.
- Demonstrated success in developing and executing social media strategies that drive brand growth and engagement.
- Strong background in team leadership and people management, with experience in developing and mentoring high-performing teams.
- Deep understanding of social media platforms, tools, and best practices.
- Strong analytical skills and the ability to interpret social media metrics and insights to drive strategy.
- Passion for building and nurturing communities.
- Creative and innovative thinking, always looking for new ways to engage and delight our audience.
- Strategic and results-oriented mindset, with a strong focus on achieving measurable outcomes.
- Collaborative and team-oriented management and working style, with excellent interpersonal skills and the ability to work effectively across departments.
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