Trident Consulting is seeking a " Marketing Email Campaigns Specialist ” to join with us
Role: Marketing Email Campaigns Specialist
Location: India
Type: Part -time
Role Overview:
As a Marketing Email Campaigns Specialist specializing in lead generation, you will be responsible for designing and executing high-impact email marketing strategies that engage prospects, nurture leads through the sales funnel, and convert them into customers.
Responsibilities:
Develop and implement email marketing strategies to drive lead generation, lead nurturing, and lead conversion.
Create and manage email drip campaigns, promotional offers, and lead nurturing workflows to engage prospects at different stages of the sales funnel.
Optimize lead segmentation to ensure the right messaging is delivered to the right audience, based on their engagement, behavior, and interests.
Collaborate with sales and marketing teams to ensure alignment on messaging, campaign goals, and customer touchpoints.
Monitor key email marketing metrics such as open rates, click-through rates (CTR), and conversion rates, and use data insights to refine campaign strategies.
Qualifications:
Proven experience in email marketing, with a focus on lead generation and nurturing campaigns.
Proficiency in email marketing platforms such as Mailchimp, Marketo, HubSpot, or similar tools.
Strong understanding of lead segmentation, audience targeting, and email personalization techniques.
Familiarity with marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce) for lead management.
Strong copywriting skills, with the ability to craft compelling email content that drives engagement and conversions.
Analytical mindset with the ability to use data to improve campaign performance.
Basic knowledge of HTML/CSS for email design (preferred but not required).
Preferred Qualifications:
Bachelor’s degree in Marketing, Business, or a related field.
Experience in B2B or B2C lead generation campaigns.
Understanding of sales funnels and lead conversion strategies.
Ability to work in a fast-paced environment with cross-functional teams.
About Trident: Trident Consulting is an award-winning IT/engineering staffing company founded in 2005 and headquartered in San Ramon, CA. We specialize in placing high-quality vetted technology and engineering professionals in contract and full-time roles. Trident's commitment is to deliver the best and brightest individuals in the industry for our clients' toughest requirements.
Some of our recent awards include: 2022, 2021, 2020 Inc. 5000 fastest-growing private companies in America 2022, 2021 SF Business Times 100 fastest-growing private companies in Bay Area