Role Purpose
The Marketing Manager, CEE plays a key role in supporting the Marketing team to deliver effective brand activation initiatives across a complex product portfolio including grocery, retail and e-retail channels within their dedicated regions. In addition, you will manage the distributors relationship and processes to ensure that the Funko brand is represented and delivered in emerging markets. This role will help the Marketing team contribute to the implementation of brand, channel, and customer strategy. The role works across the organization with a variety of stakeholders (but hand in hand with dedicated Sales Managers based in region) to help achieve desired business results.
What You’ll Do:
- Manage the strategy and implementation of retail marketing activity in Asia, Oceania and distributor accounts across EMEA. This includes the planning and execution of in-store visibility POS, online merchandising, and trade marketing initiatives to strengthen Funko EMEA relationships with market-leading customers and reinforce our unique brand proposition.
- Lead on marketing activities for business priorities and brand launches to improve brand awareness, share tone of voice to drive sales in region.
- Ownership of allocated marketing budget for your regions, making commercial decisions based on clear insight, evaluation and analysis of campaigns.
- Work closely with the Sales team / Account Managers to deliver against strategic growth categories, new product launches and drive sales with key retail partners through the creation and implementation of a strategic 12-month marketing plan.
- Manage priorities against tight budgets and timelines whilst ensuring customer service excellence from end-to-end.
- Effectively deliver multiple projects (focusing on priorities) to ensure we meet (or ideally exceed) sales expectations.
- Analyze and measure the success of campaigns, providing PCA examining spend vs sales and using learnings on future projects.
- Coordinate and work closely with the Product and Marketing teams to obtain the required assets to execute marketing plans specific to local requirements.
- Work alongside the Digital Marketing Manager to ensure media campaigns are relevant, timely and drive sales to support key product categories and drive retail partners sales within your region.
- Support the PR Manager with key market insights to help drive trade and consumer coverage.
- Always demonstrate commercial awareness and treat customer interactions with confidentiality and professionalism.
- Collaborate with Licensors:
o Including, but not limited to supporting new product launches, supporting special events, creating collaborative initiatives.
o Leading and coordinating joint plans for key theatrical and AAA content releases.
o Marketing activations made with commercial decisions based on clear insight, evaluation and analysis.
- Collaborate with retailers:
o Including, but not limited to supporting the creation of bespoke Point of Sale designs, creating web banners, running competitions and marketing activations based on insight, evaluation and analysis.
- Liaise with samples team for stock allocations for marketing campaigns and the delivery of these in a timely fashion.
- Promote the branding guidelines that are adhered to across Funko, internally and externally.
- Collaborate and manage relationships with our key distributor partners, reviewing and approving in-region marketing plans, licensors, and retailer activations, whilst ensuring commercial success whilst executing within budget.
- Explore new retail partnerships and opportunities to deliver growth in the CEE market.
- Support and attend key trade and consumer shows in the relevant regions.
- Assist with ad-hoc admin tasks such as PO generation, store visits, photoshoots, creative brainstorms and market research.
What You’ll Bring:
- Spoken and written fluency in English and local language is essential.
- Experience in Marketing and / or Key Account Management in an EMEA capacity.
- Able to demonstrate excellent commercial awareness with a real passion for growing the brand and bringing results.
- Effective multi-tasker with excellent negotiation and presentation skills.
- Collaborative approach, ensuring professional relationships are developed and nurtured with both internal and external stakeholders.
- Analytical mindset with a personable and flexible approach.
- Knowledge of MS Office and other relevant programmes such as Illustrator is desirable.
- Excellent attention to detail, always mindful of brand reputation when delivering work.
- Understanding or interest in pop culture is a must!
