Job Summary:
The WIDA Marketing Specialist position is located within the Communications and Marketing department and will report to the Assistant Director of Marketing. This position will be responsible for leading WIDA integrated marketing campaigns to build educator awareness of and engagement with WIDA resources and services. The position will also serve as a department liaison within WIDA, helping specific departments develop and execute their communication plans. Responsibilities may include overseeing and executing key WIDA communication vehicles such as email newsletters and social media channels.
Working fully remote is an option for this position within the United States (working remotely internationally is not an option). Requests to work remotely would need to be reviewed based on the UW and School of Education (SoE) remote work policies and go through the SoE implementation process. To learn more about these policies, visit https://businessoffice.education.wisc.edu/human-resources/remote-work/.
WIDA values linguistic and cultural diversity both as an end and a means for success in the field of education. As such, we strongly encourage applications from a diverse pool of candidates. For more information on WIDA's Mission and Values, please visit https://wida.wisc.edu/about/mission-history.
Responsibilities:
Contributes to strategy development and implements marketing projects in support of institutional or unit marketing goals.
- 50% Develops, implements, and maintains strategic marketing plans based on research and established strategies
- 40% Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques
- 10% Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities
Institutional Statement on Diversity:
Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.
For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion
Education:
Required
Bachelor's Degree
Qualifications:
- Minimum of 2 years of experience leading and/or contributing to results-driven content plans and communications and marketing campaigns.
- Excellent verbal and written communication skills; proven ability to communicate in a timely, effective manner with external and internal clients.
- Experience writing and creating content for digital platforms such as social media, email and websites (e.g., webpages, articles, blogs).
- Experience guiding development of compelling graphic design or creative visual content aligned with brand guidelines in support of communication/marketing campaigns.
- Experience using data-driven insights to make campaign recommendations/decisions.
- Ability to conceptualize and apply customer segmentation strategies for marketing campaigns.
- Experience working individually and in a collaborative team environment, managing multiple projects with attention to detail and commitment to accuracy.
- Experience leading teams to execute communication and marketing campaigns.
- Bilingual/biliterate in Spanish preferred.
Work Type:
Full Time: 100%
It is anticipated this position will be remote and requires work be performed at an offsite, non-campus work location.
Appointment Type, Duration:
Ongoing/Renewable
Salary:
Minimum $55,000 ANNUAL (12 months)
Depending on Qualifications
This position offers a comprehensive benefits package, including generous paid time off, competitively priced health/dental/vision/life insurance, tax-advantaged savings accounts, and participation in the nationally recognized Wisconsin Retirement System (WRS) pension fund. For a summary of benefits, please visit: https://hr.wisc.edu/benefits/ https://www.wisconsin.edu/ohrwd/benefits/download/fasl.pdf.
