About the role
As Director, Partnership Marketing, Americas, you will lead third-party distribution partnership marketing in the Americas region (United States, Canada, Spanish-speaking Americas, and Brazil) overseeing strategy and operations. You will work with multiple teams and external partners to implement partnership marketing programs for SVOD subscriber growth and performance, expand awareness, and increase revenue.
- Oversee all partnership marketing programs in the Americas, focusing on SVOD-earned media and working with high-profile brands such as Amazon, Apple, Roku, Comcast, Google and YouTube, PlayStation, Samsung, and many others
- Independently lead partnership marketing strategy and operations end-to-end, including legal and creative approvals
- Monitor and evaluate distribution partners’ marketing performance and identify ways to improve and make it more efficient
- Build business cases, projections, and metrics for programs in the region and evaluate distribution partners' proposals from a marketing perspective, measuring return on investment, level of effort, strategic and financial impact, and prioritizing them
- Develop frameworks to ensure processes are followed in the region and shared between regional and HQ teams within the context of partnership marketing, promoting knowledge, best practices, standardization, and learning sharing between teams
As Director, Partnership Marketing, Americas, you will report to the VP, GTM & Partnership Marketing.
We are considering applicants for the location of Culver City, CA.
About You
We get excited about candidates, like you, because...
- 12+ years of work experience focused on marketing performance in a global or international organization in the entertainment, tech, media, or video game spaces
- 8+ years of people management experience
- Experience translating a global vision into regional programs.
- Knowledge of the contemporary business, marketing, media, pop culture, OTT, and telco landscapes in the Americas region
- Experience leading complex, multifaceted deals and partnerships from a marketing performance perspective
- Experience managing external partners, agencies, vendors, and contractors
- Prior success in working in a matrixed and globally distributed organization with peers and partners in different time zones and locations across the world, with multiple cultures and backgrounds
- Spanish or Portuguese language skills
- Willing to travel domestically and internationally
- Anime knowledge is a significant plus
About the Team
Both domestic and ever-expanding international efforts fuel Crunchyroll's growth. The GTM & Partnership Marketing team works with global regions to support and bring to life Crunchyroll’s Strategy & Planning’s vision, goals, and priorities. The team also works to support app distribution, channel, and partnerships from a Marketing perspective to delight and super-serve anime fans, expanding our footprint and brand awareness while making Crunchyroll synonymous with anime worldwide.
Why you will love working at Crunchyroll
In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
#LifeAtCrunchyroll #LI-Hybrid
