As a Paid Social Account Director, you will be directing with your team to deliver best-in-class performance for your assembly of clients. With your platform knowledge, you’ll navigate your team through the latest best practices, standardisation and our product proposition enforcement. You will use this to define a paid social strategy that will exceed client business objectives.
You’ll be the main point of contact for client and partner relationships, and through impeccable operations you will manage the workflow for your team. You will guide your client set through a vigorous roadmap of progression. But you won’t stop there. You will innovate, fostering a culture of continuous and responsible experimentation.
You’ll be the guide for a team of Account Managers and Account Executives, overseeing their work and nurturing their careers in paid social.
Responsibilities
- Act as the strategic point of contact on paid social clients to define frameworks that hit our client’s KPIs and business objectives
- Act as the most senior point of contact from a paid social perspective across a portfolio of clients, assuming ultimate responsibility for all implemented programs
- Manage key client accounts, managing client escalations, and providing inspiration both to clients and internal stakeholders
- Line management of a paid social team, and mentoring and support of direct reports
- Overseeing all elements of the delivery, optimisation and reporting of campaigns
- Monitor quality control on daily workflow and ensure that team processes are followed, including Quality Assurance processes in campaign activation and for all client deliverables
- Working with the Head of Paid Social and our sales team to develop and deliver pitches to win new business and drive overall team growth
- Cross-selling Paid Social to Assembly's existing client base by working with Client teams to proactively identify opportunities
- Act as an internal expert on emerging trends, technologies and opportunities across Facebook apps, Pinterest, Snapchat, Twitter, LinkedIn and emerging platforms.
- Work with media partner contacts to seek value add opportunities on clients and develop relationships with key platform partners
- Ensure Paid Social plays a key role in the client’s marketing mix by keeping abreast of developments across social platforms and constantly encouraging integration with senior agency personnel
- Work with the Head of Paid Social and other Account Directors towards the development and execution of overall Paid Social team initiatives
Minimum Requirements
- Strong Paid Social experience, gained in an agency setting
- Senior client handling and relationship management experience essential
- Demonstrable experience of delivering best-in-class paid social campaigns and driving forward the agenda on innovation, testing, and measurement.
- Experience planning and managing both Brand and Performance campaigns for multi-market clients across multiple Paid Social platforms
- Management of activity across international markets referential but not requisite
- Experience in managing a team and goal setting for direct reports
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