Marketing Specialist Job Description
Job Overview
Home Technology Experts is a leading audio video integration firm with offices in Southampton and Manhattan. We are hiring a Digital Content and Marketing Specialist to join our team. If you're a passionate self-starter, Home Technology Experts is a perfect place to grow your career. Apply today!
To be successful as a marketing specialist, you must be highly self-motivated, proactive, and have a working knowledge of current marketing tools and strategies in order to execute successful marketing campaigns.
Responsibilities for Digital Content and Marketing Specialist
- Developing marketing campaigns based on research, consumer behavior, and industry standards.
- Determining the best ways to reach target audiences through various media channels such as radio, television, magazines, social media, and online advertisements.
- Conducting research to identify potential customers and determine their needs, interests, and buying habits.
- Implementing a company’s marketing plan by designing brochures, catalogs, or websites.
- Promoting products or services through sales campaigns, trade shows, and public relations activities.
- Creating and maintaining an online presence for the company through a website, blog, or social media sites such as Facebook or Twitter.
- Analyzing data to determine what is working well and what can be improved upon in order to improve performance in future campaigns.
- Working with designers to create advertisements, brochures, catalogs, or other promotional materials.
- Researching new trends in technology, industry standards, and customer preferences in order to create effective marketing strategies.
Qualifications for Marketing Specialist
- Bachelor's degree in business administration, marketing, communications, or a related field.
- 2-5 years of experience in marketing.
- Strong knowledge of various marketing and analytics tools such as Marketo, Google Analytics, CRM systems (e.g. Salesforce), and content management systems.
- Excellent analytical skills and a knack for data analysis.
- Strong written and verbal communication skills.
- Skilled in writing and editing content with an attention to detail.
- Strong prioritization, organization, and project management skills.
- Ability to travel to the Hamptons occasionally.
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
Monday to Friday 8am to 4pm (can be flexible)
Supplemental pay types:
Bonus pay
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