We are seeking an analytical and results-driven Senior Planning Manager to join our team. The ideal candidate will be responsible for day-to-day client leadership and for planning our flagship beauty client's digital marketing campaigns to drive ecommerce performance through search, social and programmatic display. This role requires a strategic thinker with strong analytical skills, a deep understanding of digital marketing channels, and the ability to build and maintain strong client relationships.
Key Responsibilities
Campaign Process and Planning:
- Develop and manage comprehensive digital marketing strategies and budget pacing across various channels, including PPC, social media and display advertising.
Client Relationship Management:
- Serve as the point of contact for the client across the account, ensuring high levels of client satisfaction.
- Work closely with the client lead to develop and maintain strong, long-term relationships with clients.
- Understand clients' business goals, challenges, and industry trends to provide performance planning insights.
Performance Analysis and Reporting:
- Monitor, analyse, and report on campaign performance metrics using channel platforms and dashboards.
- Provide clients with regular performance reports, insights, and recommendations for improvement.
- Use data-driven insights to inform strategic decisions and optimise cross-channel campaign performance with the team.
Collaboration and Coordination:
- Work closely with internal activations teams to ensure campaigns are executed with best practices and guidelines.
- Coordinate with external vendors and partners as needed to support campaign activities.
Budget Management:
- Manage client budgets effectively, ensuring that campaigns are delivered within budget constraints.
- Ensure all financial reconciliations are completed on time and accurately.
Minimum Requirements
- Experience in digital marketing, account management, or channel-specific role.
- Strong proficiency in Excel required.
- Proven track record of managing and optimising digital marketing campaigns.
- Strong analytical skills with the ability to interpret data, identify trends, and provide actionable insights.
- Excellent communication and interpersonal skills.
- Skills in digital marketing tools such as Google Ads, Facebook Ads Manager, Google Analytics or Adobe.
- Ability to work independently and as part of a team in a fast-paced, dynamic environment.
- Certification in Google Ads, Google Analytics, or similar is a plus.
Key Competencies
- Analytical Skills: Proficiency in analysing performance data and providing actionable insights.
- Adaptability: Ability to manage multiple projects and adapt to changing priorities.
- Strategic Thinking: Ability to develop and implement long-term digital marketing strategies aligned with client goals.
- Client Focus: Commitment to understanding and meeting the needs of clients.
- Communication: Strong verbal and written communication skills.
- Technical Proficiency: Familiarity with digital marketing tools and platforms.
#J-18808-Ljbffr