Email Marketing Executive
Department: Digital
Employment Type: Full Time
Location: Coventry - Digital Lounge
Reporting To: Performance Marketing Manager
Compensation: £30,900 / year
Description
We are looking to recruit an Email Marketing Executive to join our Digital team based in Coventry. This is an exciting role, reporting to the Performance Marketing Manager, to deliver ongoing advancement in first party customer communications, with a significant focus on email.
The Email Marketing Executive is responsible for transforming how we build and communicate to our owned audience, creating best in class through the line communications across the customer journey from inspiration to post purchase.
What does the role involve?
- Work alongside the Performance Marketing Manager to deliver the customer communication strategy
- Create and maintain data-driven, best-in-class email campaigns (weekly newsletters, triggered campaigns and automated email journeys)
- Deconstruct the customer journey and build communication plans to drive growth throughout the acquisition funnel and remove friction from post purchase funnel
- Identify and understand key customer journey touchpoints to ensure we are delivering the right message at the best possible time
- Analyse channel performance and provide actionable insights and recommendations
- Champion first party data and take the wider business on the Digital journey, ensuring stakeholders understand eCRM objectives and benefits
Who are we looking for?
- Creative problem-solver who is driven by data and results
- Proactive self-starter with the ability to use own initiative
- Excellent communication and presentation skills; both verbal and written
- Enthusiastic about data and how new models can be applied to guide activity
- Meticulous attention to detail
- Proven experience in email marketing, ideally within retail or e-commerce
- Hands on experience with email and audience builds
- Customer segmentation within an omni-channel organisation
- Experience of building and enhancing prospect and post purchase comms
- Ideally experienced with Mapp CDP
- Basic understanding of GDPR
- HTML experience preferable, however, not required
What’s in it for you?
- Competitive salary
- 33 days holidays including bank holidays
- Employee benefits platform – access to 100s of high street discounts and more – holiday discounts, gym discounts, cinema discounts, e-vouchers, cashback and more!
- Colleague Discount
- Career progression
- Long service awards
- Enhanced Maternity, Paternity and Adoption Leave
- Access to our dedicated Employee Assistance Programme – to give you free access to advice and information on a range of topics
- Medicash – low cost health plans
- Virtual GP – Access to a GP service 24/7
- Salary finance scheme
- Pension Scheme
- Death in Service
- Life assurance
- Cycle to Work scheme
- Refer a friend scheme
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