Job Description
Are you ready to help us bring LEGO bricks to as many Adults in Czech and Slovak market as possible? Bring you passion & experience and help shape the LEGO brand!
Core Responsibilities:
Growth Delivery
- Define and drive Adults strategy to deliver short- and mid-term growth ambitions (Y+1 and in-year)
- Lead local deployment and amplification of global plans, ensuring strong localization and cultural relevance. Identify risks and opportunities early and implement corrective actions to stay on track
Commercial & Portfolio Ownership:
- Own portfolio strategy for Adults, selecting key drivers for communication and trade based on market potential
- Ensure strong link between marketing plans and commercial performance
Marketing Investment & Performance
- Own and optimize Adults marketing investment model
- Drive effective allocation of resources with clear focus on impact and efficiency
Consumer, Shopper & Market Insight:
- Track critical metrics and drive performance-based actions
- Monitor competition and translate insights into actionable strategies
Demand & Financial Management: Integrate marketing assumptions into demand planning process
Execution Excellence: Ensure best-in-class execution across all touchpoints (OESP)
Cross-functional Leadership:
- Lead alignment across marketing, sales and supply teams
- Act as key connector to ensure end-to-end delivery of Adults agenda
Innovation & Continuous Improvement: Drive test & learn approach, pilot new initiatives and scale successful concepts
Play your part in our team succeeding
The role of the Brand Manager is to assure that we have the winning and aligned Brand strategies and plans to further build the brand and LEGO love among consumers and shoppers. Our new team member will be playing a key role in securing that we continue to recruit new adults to retain, and will focus on building awareness and drive consumer sales.
Do you have what it takes?
- Proven experience in managing and driving brand initiatives, with visible impact on brand performance
- Good understanding of business drivers and how marketing contributes to growth
- Experience with marketing planning and budget management, including performance tracking
- Strong analytical skills – comfortable working with data, drawing insights and turning them into actions
- Understanding of consumer and shopper behavior, including basic experience with research and campaign evaluation
- Ability to work cross-functionally and align with different teams (e.g. sales, retail, finance), Positive and effective team-player with excellent collaboration skills
- Clear and confident communication and presentation skills in CZ/SK and English
#li-ph
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
