Location Address: Yonge Street 5th Floor (Y-5) – hybrid (once a week onsite)
Contract Duration: 1 year with Possibility of extension & conversion to FTE
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Story Behind the Need
Business group: Digital Marketing. We Support all Marketing initiatives for the bank.
Digital Messaging Manager is responsible for the timely delivery of all marketing related communications within the Authenticated Channels (Mobile Banking, Online, ABM) and the Email channel. Working alongside the Campaign Execution team, and supporting the Journey Managers, this role brings together the full set of assets (creative and content) necessary to launch digital campaigns.
Contributes to the overall success of Marketing ensuring specific individual goals, plans, and initiatives are executed/delivered in support of the team’s business strategies and objectives. Ensures all activities conducted to comply with governing regulations, internal policies and procedures.
Dimensions
• Designing and implementing global customer-first marketing strategies and ensuring that creative and media agency resources are best aligned to support global and divisional needs. Ensure best practices and global standards are implemented and followed in the global digital technologies and email deployments and develop and track global benchmarks and goals to measure performance.
Education / Experience / Other Information (include only those that are specific to the role)
Marketing accreditation or four-year degree (Marketing, Business, or related field preferred)
• Supports the Journey Managers with all activities related to digital campaigns, publishing, digital user experiences, and digital sales.
• Assists the Campaign Enablement team with investigating any pre-production or post-production errors or issues.
• Monitor and ensure compliance with relevant CASL, anti-spam and privacy regulations.
• Work with channel partners to find opportunities for collaboration and optimization, including retargeting, deep-linking, and optimization of campaigns for an omnichannel experience.
• Partner with Analytics, Data Science and Marketing Science to provide full-funnel channel measurement, including integrations of lower-funnel data sources like Adobe Analytics and Authenticated channel metrics.
• Make recommendations based on key learnings for channel optimizations, including email triggers, resolving customer pain paints, and the integration of new vendors and omnichannel opportunities.
• Champions a customer-focused culture to deepen client relationships and leverage broader Bank relationships, systems, and knowledge.
• Champions a high-performance environment and demonstrates a commitment to bank’s values: accountability, passion, integrity and respect. Delivers results in accordance to bank's behavioral competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
• Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits. Communicates and models the Bank’s risk culture and risk appetite statement throughout their teams.
• Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas in accordance with bank’s Values, its Code of Conduct, and the Global Sales Principles while ensuring the adequacy, adherence to, and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk.
• Builds a high-performance environment and implements a people strategy that attracts, retains, develops, and motivates their team by fostering an inclusive work environment. Uses a coaching mindset and behaviors; communicating vison/values/business strategy; and managing succession and development planning for the team.
• Maintain a positive working relationship with business partners to facilitate a collaborative working environment where learnings from one team can be easily applied to another.
Must Have Skills:
3+ years’ experience with digital marketing platforms such as Responsys, Adobe Campaign, Salesforce Marketing Cloud, Adobe Experience Manager , and Adobe Journey Optimizer (1 or 2)
3+ years’ experience in leading and coaching a high-performing team
2+ years of experience with an email platform migration
1 year of experience with Adobe Analytics
2+ years of experience working with Microsoft Office products (Excel, PowerPoint, Word and Sharepoint)
Nice-To-Have Skills:
French and/or Spanish language skills are preferred
Education/Experience:
Marketing accreditation or four-year degree (Marketing, Business or related field preferred)
Best vs. Average Candidate
The best candidate is someone with all the must-have skills and experience with Responsys and Adobe Journey Optimizer.