As a key member of the marketing department, the Demand Generation Manager will play a key role in aligning the sales & marketing efforts.
Key Responsibilities of the Demand Generation Manager:
- Lead strategic go-to-market campaigns for a key industry vertical (Forest Products, Metals and Mining, or Agriculture) by collaborating with cross-functional teams.
- Drive multi-channel marketing initiatives to generate high-quality leads, meet revenue targets, and foster client relationships.
- Analyze performance metrics, provide data-driven insights, and ensure accountability towards goals.
- Coordinate with sales teams to align marketing efforts and facilitate seamless lead handoff.
- Manage on-site event experiences, including booth strategies and lead generation activities.
- Identify opportunities for optimization and growth in demand generation efforts.
- Contribute to establishing and enhancing the company's market presence.
Ideal Background/Skillset of the Demand Generation Manager:
- Experience in marketing, lead or demand generation, preferably in market data and analytics.
- Proven track record in successful demand-generation campaigns with year-over-year growth.
- Strong analytical skills for data interpretation and driving results.
- Proficiency in marketing automation platforms, CRM systems, and analytics tools.
- Effective time and project management abilities for multitasking.
- Excellent verbal and written communication skills.
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