About the role
We are looking for a hands-on Manager, Marketing Science and Analytics, with a passion for understanding data, tracking business trends, and storytelling to join the Marketing Science and Analytics team part of Center for Data and Insights team(CDI).
This position will report to the Head of Marketing Science and Analytics, and will work closely with data engineers, campaign managers, and marketing leaders.
The right person for this role is a service-minded, empathetic problem-solver who will be energized by the opportunity to analyze data to identify campaign trends, patterns, and correlations to gain insights about consumer behavior, market trends, and campaign performance.
This director will also shoulder the responsibility of nurturing and guiding our analysts based in India. This involves close collaboration with business leaders, partners, and stakeholders on a global scale, spanning diverse functions such as ad hoc analysis, storytelling, dashboard creation, reporting, and metric observability. By ensuring the integrity and reliability of insights, this role significantly contributes to our overarching objective of enabling well-informed decision-making.
If you are a seasoned professional with a zeal for service-driven analytics pursuits and an eagerness to drive transformative changes, we invite you to contemplate this role as an avenue to shape the trajectory of our CDI. Your journey as the Director of Marketing Science and Analytics holds the promise of being both rewarding and instrumental in propelling our data-driven aspirations to new heights, making an enduring impact within the anime community.
Responsibilities:
- Collaborate directly with the global head of Marketing Science and Analytics and diverse business users to cultivate strong relationships, engage in discussions about business trends, construct relevant dashboards, and adeptly manage stakeholder expectations concerning marketing analytics-driven tasks.
- Partner with Marketing teams to define and implement campaign measurement of integrated marketing campaigns, including TV, OOH, Digital and Social Media across a wide range of business lines (SVOD, theatrical, e-commerce etc.)
- Build and maintain marketing mix models(MMM) and multi-touch attribution reports via internal as well as industry standard tools for a sizeable marketing budget
- Champion the process of building weekly insight decks for the Marketing leadership team by collaborating effectively across teams, documenting the impact of strategic initiatives on key metrics, and tracking the progress towards company goals.
- Partner with cross-functional teams to design analytics and reporting tools that will be instrumental to distribute certified dashboards and presentations.
- Connect ideas into cohesive, well-grounded recommendations, using creative, structured, and analytical thinking with the help of effective data visualization
- Work with offshore and onsite teams and own the sprint planning/management
- Maintain a culture of high-quality output and exceptional customer service by effectively communicating at all levels, ensuring that work gets done, and responding effectively to unexpected obstacles
- Ensure on-time and within-budget delivery of departmental OKRs.
- Guide and mentor team members as well as internal stakeholders
About You
We get excited about candidates, like you, because...
- 5+ years of experience with data analysis, paid campaign analytics, statistics, experimentation, and optimization
- 3-5 years’ relevant experience working in digital marketing ad platforms such as Google Ads, Facebook Ads, and TikTok Ads, while overseeing paid media campaigns and managing budget pacing / optimizations toward performance marketing goals
- Deep expertise in measuring marketing performance against lifetime value metrics
- Understanding of install and user-level paid campaign tracking to support multi-touch attribution via UTMs and MMP data for all major marketing channels
- Understanding of Marketing Mix Models, Lift measurements and AB tests.
- Minimum of 3+ years of experience with data visualization tools like Tableau, Superset etc.
- Fluency in data analysis, including defining KPIs, statistical and predictive modeling concepts, descriptive statistics, and experimental design.
- Experience in Marketing analytics tools like Google Analytics, Singular, Braze etc.
- Strong SQL skills, and familiarity with building/ reviewing data science models using Python/R
- Well-versed in Web and Behavioral analytics tools like Google Analytics, MixPanel, Amplitude, among others, showcasing adeptness in analyzing user behavior and digital interactions.
- Experience with Cloud data warehouses like GCS, Databricks, Redshift etc.
- Experience working with large data sets (Terabytes of data/ billions of records).
- Ability to work well with others: You have excellent interpersonal skills. You’re a good listener. You place the success of the company ahead of any particular idea. Proven ability to work across a matrixed organization
- Highly articulate and an excellent communicator, with strong influencing skills and the ability to tell stories about complex data patterns
- You holds a Bachelor's degree in Statistics, Computer Science, Information Systems, or a related field, providing a strong foundational knowledge and expertise.
About the Team
Center for Data and Insights (CDI) is a service oriented horizontal organization that is uniquely positioned within the company to be the trusted and unbiased source of timely data-based insights for Crunchyroll. Our vision is to inspire, support and guide our stakeholders to be data-aware and build the systems of intelligence to discover insights and act on them. We have built a highly functional organization that truly believes in being a responsive partner, with the utmost curiosity, unwavering accountability and the courage to lead with actions.
